Learn How to Use Google Search, Display, Shopping & YouTube Ads to Increase Sales, Traffic & Leads – Basic to Advanced
β±οΈ Length: 3.7 total hours
β 4.43/5 rating
π₯ 26,321 students
π July 2024 update
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- Course Overview
- This highly-rated course offers a deep dive into Google’s extensive advertising ecosystem.
- Learn to leverage Google Search, Display, Shopping, and YouTube Ads effectively.
- Master strategies to significantly increase sales, website traffic, and qualified leads.
- Designed for all skill levels, from fundamental concepts to advanced optimization techniques.
- Efficiently packaged into a focused 3.7 total hours of learning content.
- Boasts an impressive 4.43/5 rating from over 26,321 satisfied students.
- Content was thoroughly updated in July 2024, ensuring peak relevance and accuracy.
- Focuses on practical application, transforming theoretical knowledge into actionable results.
- Cultivate a strategic mindset for designing, executing, and analyzing successful ad campaigns.
- Equips learners with skills to drive measurable return on investment (ROI) from digital advertising efforts.
- Requirements / Prerequisites
- Basic computer operations and internet navigation skills.
- A stable and reliable internet connection.
- An active Google account to access the Google Ads platform.
- Genuine interest and willingness to learn digital marketing fundamentals.
- No prior advertising experience required, as basics are covered.
- Commitment to applying concepts through hands-on practice.
- Optional: Small budget for testing initial live ad campaigns.
- Ability to follow structured, step-by-step instructions.
- Skills Covered / Tools Used
- Mastering advanced keyword research and strategic ad group structuring.
- Developing high-performing ad copy for various Google Ad formats.
- Implementing precise audience targeting strategies across Display and YouTube.
- Proficiency in Google Ads campaign setup, management, and optimization.
- Setting up and troubleshooting crucial conversion tracking mechanisms.
- Optimizing Google Shopping campaigns, including product feed management.
- Utilizing Google Ads reporting to monitor performance and inform decisions.
- Crafting effective YouTube Ad campaigns, from video creative to targeting.
- Expertise in various bid strategies for diverse campaign goals.
- Conducting rigorous A/B testing for continuous campaign improvement.
- Practical application of Google Keyword Planner for discovery.
- Hands-on experience with the comprehensive Google Ads platform interface.
- Benefits / Outcomes
- Gain the capability to independently launch and manage complex Google Ads campaigns.
- Attract more high-quality traffic to your website, boosting engagement.
- Significantly boost lead generation with targeted and optimized advertising.
- Achieve a measurable increase in online sales and overall business revenue.
- Optimize your advertising spend for a higher return on investment (ROI).
- Acquire immediately applicable digital marketing skills valued by employers.
- Develop a strategic understanding of continuous campaign optimization and testing.
- Make confident, data-driven marketing decisions backed by analytics.
- Stay current with the latest Google Ads features and best practices.
- Enhance your professional profile and open doors to new career opportunities.
- PROS
- Holistic Platform Coverage: Encompasses Search, Display, Shopping, and YouTube Ads.
- Up-to-Date Content: Incorporates latest changes from its July 2024 update.
- High Student Satisfaction: Strong 4.43/5 rating from over 26,000 learners.
- Efficient Learning Pathway: Extensive knowledge delivered in a concise 3.7-hour duration.
- Actionable, Results-Oriented: Practical skills to boost sales, traffic, and leads.
- Accessible for All Levels: Caters effectively to beginners and advanced marketers.
- CONS
- Limited Personalized Interaction: Opportunities for direct, one-on-one instructor feedback may be constrained.
Learning Tracks: English,Marketing,Digital Marketing
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