Get started with Google Ads and launch effective PPC advertising campaigns to reach new customers and grow your business
What you will learn
How Google Ads (Adwords) works, its pros, and cons
About the different types of PPC ads, including search, display, and social media ads, and how to create effective campaigns for each
How to create a Google Ads account and contact Google Ads Support
How to launch and optimize successful Google Ads Campaigns
Creating Google Ads Bidding Strategies
Setting up the campaign budget, bidding strategy, Ad rotation, and geo-targeting
How to write an ad and ad extensions
How to conduct keywords research and group keywords
How to determine a budget based on your keyword research
Working with Google Ads Editor
How to use Google Trends to understand your search demand seasonality
Setting up Google Analytics account and goals
How to list your macro and micro conversions
Installing Google Tag Manager, and Google Analytics tracking code
How to launch remarketing ads campaign to convert, up-sell, and retain customers
How to conversion tracking to get the most out of your advertising budget
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- Uncover the strategic foundations of Google Ads 2025 to unlock consistent sales growth through Pay-Per-Click (PPC) advertising.
- Master the art of crafting compelling ad copy that resonates with your target audience and drives immediate action.
- Develop sophisticated keyword strategies that capture high-intent searchers and minimize wasted ad spend.
- Navigate the diverse landscape of Google Ads formats, from precise search campaigns to engaging display and video placements.
- Learn to architect campaign structures that are not only effective but also scalable and future-proof.
- Gain proficiency in setting up and managing budgets that align with your business objectives and maximize ROI.
- Implement advanced bidding tactics to outmaneuver competitors and secure prime ad positions.
- Leverage the power of geo-targeting to connect with customers in specific locations, optimizing your reach.
- Explore the functionality of Google Ads Editor for efficient campaign management and bulk editing.
- Utilize Google Trends to anticipate and capitalize on seasonal shifts in search demand.
- Understand the critical role of Google Analytics in measuring campaign performance and identifying optimization opportunities.
- Define and track both macro and micro conversions to gain a holistic view of customer journey impact.
- Seamlessly integrate Google Tag Manager and Google Analytics tracking for accurate data collection.
- Build and launch targeted remarketing campaigns to re-engage prospects and nurture customer loyalty.
- Master conversion tracking to ensure every advertising dollar is spent effectively and drives tangible sales.
- Gain a competitive edge by understanding the psychological triggers that influence online purchasing decisions.
- Learn to interpret and act upon key performance indicators (KPIs) for continuous campaign improvement.
- Discover strategies for A/B testing ad variations to identify the most impactful messaging.
- Develop an understanding of how to adapt your PPC strategy to evolving Google Ads algorithms and best practices.
- Learn to connect your PPC efforts directly to bottom-line revenue growth.
- PRO: Gain the confidence to independently manage and optimize Google Ads campaigns for sustainable business expansion.
- PRO: Develop a highly marketable skill set that is in constant demand within the digital marketing industry.
- PRO: Acquire practical, actionable insights that can be implemented immediately to boost sales and customer acquisition.
- CON: Requires consistent effort and ongoing learning to stay ahead of rapid changes in the PPC landscape.
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