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Learn how to promote your brand on Facebook, create engaging content, launch ads and increase the number of followers!

What you will learn

Understand the Facebook algorithms

Create Facebook Personal and Business Pages

Create, set up, and optimize a Facebook page for a brand or community

Create engaging content

Use Facebook analytics tool and other social media analytics tools to monitor competitors advertising activities

Set up Facebook Business Manager

Activate Ads Manager

Create a Facebook or Instagram ad on mobile and in Ads Manager

Set up events with Facebook Pixel

Select the right Audience for Facebook ads

Make eye-catching creatives for advertising with BannerBoo

Add-On Information:


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  • Strategic Vision for 2025 Success: Develop a forward-thinking marketing strategy designed to thrive in Facebook’s evolving digital landscape, ensuring your brand remains relevant and competitive.
  • Brand Authority Amplification: Cultivate a powerful online presence that positions your business as an industry leader, commanding trust and recognition among your target demographic.
  • Audience-Centric Engagement Mastery: Learn to truly understand your ideal customers, crafting messages and experiences that resonate deeply and foster genuine, long-lasting connections.
  • Revenue-Driven Content Creation: Transform your content strategy from mere posts into a dynamic funnel that captures attention, drives interest, and consistently converts passive scrollers into paying customers.
  • Precision Ad Targeting for ROI: Unlock the secrets to hyper-targeted advertising, ensuring every dollar spent reaches the most qualified leads who are ready to engage with your offerings.
  • Visual Storytelling that Captivates: Master the art of creating stunning visual narratives that stop the scroll, conveying your brand’s unique value proposition with impact and memorability.
  • Optimized Budget Allocation: Gain the expertise to manage your advertising spend intelligently, maximizing your return on investment and minimizing wasted ad dollars.
  • Data-Informed Decision Making: Develop the critical ability to interpret key performance indicators, allowing you to continuously refine and optimize your campaigns for peak efficiency and growth.
  • Community Building for Brand Loyalty: Forge a vibrant online community around your brand, fostering advocacy, user-generated content, and a loyal customer base that champions your business.
  • Seamless Customer Journey Design: Engineer an intuitive and engaging path for your audience, guiding them effortlessly from initial brand exposure through to conversion and repeat purchases.
  • Competitive Intelligence Edge: Discover sophisticated methods to observe and learn from your competitors’ successful strategies, adapting insights to carve out your unique market advantage.
  • Future-Proofing Your Digital Presence: Acquire the adaptable skills necessary to navigate Facebook’s ongoing algorithm changes and feature updates, securing your brand’s sustained online growth.
  • Cross-Platform Synergy: Understand how to seamlessly integrate your Facebook efforts with Instagram, creating a cohesive and expanded reach across Meta’s powerful ecosystem.
  • Monetization Strategies Unveiled: Explore diverse approaches to turn your engaged audience into tangible revenue streams, beyond just direct ad conversions, including lead generation and direct sales funnels.
  • PROS:
    • Actionable, Up-to-Date Strategies: Equip yourself with practical, current techniques tailored for the 2025 social media landscape, ensuring immediate applicability to your business.
    • Holistic Skill Development: Gain a comprehensive understanding of both organic content creation and paid advertising, providing a full-spectrum approach to Facebook marketing.
    • Empowerment for Business Growth: Develop the confidence and expertise to independently drive significant online visibility, lead generation, and sales for your brand.
    • Cost-Effective Marketing Mastery: Learn to optimize your ad spend, making every marketing dollar count and achieving superior results without excessive budgets.
  • CONS:
    • Ongoing Platform Volatility: Success requires continuous adaptation, as Facebook’s algorithms and features are subject to frequent changes, necessitating ongoing self-education beyond the course material.
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