• Post category:StudyBullet-9
  • Reading time:4 mins read


Learn Facebook Conversion API (CAPI) Or Server Side Tracking to improve your Facebook Ads Result

What you will learn

Facebook Conversion API Setup On WordPress Site

Facebook Pixel Code Installation Using GTM

Facebook Browser & Server Side Tracking Using GTM

Fixing iOS 14 Update + Domain Verification

Aggregated Event Measurement

Description

Facebook Conversion API Setup On WordPress eCommerce Website Using Google Tag Manager course will help you to acquire a new demanding skill in the modern world.

Who are really struggling to learn Facebook Conversion API, this course will help you so much.

Facebook collects data with its pixel cookies from the browser side that is now hampered by the recent iOS 14/14.5 update and other web browser’s (Safari, Firefox) ITP algorithm. So, the server-side tracking by Facebook conversion API can give a better solution to this problem.

Facebook conversion API will help you collect accurate data and improve the performance of your Facebook ads.

The course will cover:


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  • Google Tag Manager Installation
  • Domain Verification
  • FB Pixel Setup (Browser Side Tracking)
  • Standard Events Setup (view content, add to cart, initiate checkout, purchase)
  • Conversion API Setup (Server Side Tracking) Using A Server
  • Event Deduplication
  • Fix iOS 14 Update – Aggregated event measurement
  • & Many More

If you have a little previous experience on Facebook Business Manager, Facebook Pixel & Google Tag Manager then this course will be super easy to you.

To practice this skill, a wordpress ecommerce website will be needed.

I have tried to explain everything very easily. But still you face any problem, don’t hesitate to contact me.

Thanks
Ariful

English
language

Content

Introduction

Course Introduction
Support System

Facebook Pixel – Browser Side Tracking

Google Tag Manager Installation
Domain Verification
Facebook Pixel Code Installation Using GTM
View Content Event Setup
Add To Cart Event Setup
Initiate Checkout Event Setup
Purchase Event Setup

Conversion API Setup – Server Side Tracking

Server Side Container Setup
CAPI Setup With PageView Event Deduplication
View Content Event With Deduplication
Add To Cart Event With Deduplication
Initiate Checkout Event With Deduplication
Purchase Event With Deduplication
iOS 14 Updates And Events Error Fixing – Configure Web Events

Conclusion

Thank You