What you will learn
Create Facebook Marketing Plan
Run facebook ad campaign.
Learn about a marketing funnel & customer journey
Undestand all Facbook Ad objectives in detail
leverage facebook for your business
Planning facebook marketing plan to achieve business goals
Understand Facebook advertising strategy
Creating strategy as per objective of campaign
Breakdown Marketing budget for each campaign
Description
Learn how to create Facebook marketing plan for any brand from scratch to make them get Traffic, Sales, Like, Engagements, Make Video’s viral and succeed in Social Media Marketing. Also learn to run facebook ads & get free images for advertising
Topics Include :
1) Marketing Funnel & customer journey towards a sale.
2) Facbook Ad objectives explained & how they work.
3) In-depth explanation of each ad objective & how you can leverage it for your business.
4) Making facebook marketing plan to achieve business goals.
5) Facebook advertising strategy.
6) Creating strategy as per objective of campaign.
7) Creating action plan
8) How to breakdown budget.
9) Successfully run Facebook ad campaign.
By the end of the course, you will be confident and ready to advertise like a pro !
I would love it if you leave your about the course since you are getting the course!
Top Reviews:
Janet Canlapan : I learn a lot especially in Google Ads that is I don’t have any idea
Cheryl Erickson : Very informative and easy to understand & still well worth the investment.
Jolly Carts: Great course so far. Amazing content. Thanks a lot
Khurram Shahzad Raza: Learned more about, how to run Facebook ads specific targeting of audience & many more. Highly to recommended to newbies.
sumeesh .s: The course is useful for digital marketers to run Facebook ad campaign. The course covers the details on how to create ads on facebook.
Abdelbari El mojahid: this is very full for information about fb ads .if you get this cours you know many things about fb ads …..
Content
- Course Overview
- Comprehensive introduction to the 2021 Facebook advertising ecosystem, focusing on the transition from simple boosting to sophisticated campaign management.
- In-depth analysis of the Marketing Funnel stages, illustrating how to move cold prospects into loyal, repeat customers.
- Exploration of the post-iOS 14 privacy landscape and how it reshaped data tracking and audience targeting strategies for modern marketers.
- Step-by-step guidance on creating high-converting ad copy and visual assets that capture attention in a crowded social feed.
- Strategies for optimizing budget allocation using Campaign Budget Optimization (CBO) and Ad Set Budget Optimization (ABO) techniques.
- Detailed walkthrough of the Auction System, explaining how Facebook determines which ads to show and at what cost.
- Requirements / Prerequisites
- A functional personal Facebook profile to set up a professional Business Manager account.
- Access to a website or landing page where the Facebook Pixel can be installed for tracking.
- A minimal starting budget (recommended $5-$10 per day) to execute live testing during the course.
- A fundamental grasp of digital marketing concepts, though no prior technical coding knowledge is required.
- Skills Covered / Tools Used
- Meta Ads Manager: Navigating the primary dashboard for creation, management, and reporting.
- Custom & Lookalike Audiences: Leveraging existing data to find new customers similar to your best buyers.
- Dynamic Creative Testing: Utilizing automation to find the winning combination of headlines, images, and calls to action.
- Retargeting Strategies: Mastering the art of reaching back out to users who interacted with your brand but did not convert.
- Analytics & Reporting: Decoding key metrics like ROAS (Return on Ad Spend), CTR (Click-Through Rate), and CPM (Cost Per Mille).
- Benefits / Outcomes
- Develop a scalable marketing blueprint that can be applied to e-commerce, lead generation, or service-based businesses.
- Gain a competitive edge by understanding how to build a full-funnel strategy rather than relying on one-off advertisements.
- Reduce wasted ad spend by identifying and cutting underperforming campaigns early through data-backed decisions.
- Establish a predictable flow of leads and sales by automating the customer journey through the Facebook platform.
- Ability to provide freelance Facebook marketing services to local businesses or transition into a professional media buyer role.
- PROS
- The “Crash Course” format provides rapid-fire, actionable insights without unnecessary filler or fluff.
- Strong emphasis on Funnel Architecture, which is a transferable skill applicable to other advertising platforms.
- Practical real-world examples that bridge the gap between theoretical knowledge and technical implementation.
- CONS
- As the course is tailored to the 2021 version of the platform, students may notice slight variations in the current Meta Business Suite interface compared to the video lessons.