Email Marketing Automation: Google Analytics, ConvertKit Automation, Vyond Animation, SEO & Strategic Split Testing
What you will learn
Learn the fundamentals of Google Analytics for comprehensive insights into website performance.
Understand the importance of analytics in shaping strategic decisions for business growth.
Navigate the Google Analytics interface and efficiently administer your account.
Explore advanced features such as annotations, intelligence events, and custom segments.
Integrate Google Analytics with various website platforms for seamless tracking.
Gain a holistic understanding of email marketing, covering layouts, functionality, and types of marketing emails.
Explore advanced email automation sequences for personalized and effective communication.
Learn to create compelling email campaigns with a focus on design and functionality.
Master the foundations of marketing automation and understand the significance of automation workflows.
Dive into building your first workflow, gaining hands-on experience in creating effective automated processes.
Grasp the power of split testing and its impact on refining website elements for optimal performance.
Explore different testing variations and learn to analyze results for informed decision-making.
Discover the art of video animation with Vyond, from script creation to scene transitions.
Learn to transform existing audio scripts and articles into engaging video content.
Gain hands-on experience in structuring scripts, adding music, and creating dynamic animations.
Explore the strategic elements of marketing, including USP creation and leveraging course platforms.
Learn to determine customer motivations through surveys and provide exclusivity through memberships.
Dive into automated support, personal communications, and using shopping cart systems for effective funnels.
Gain insights into creating effective advertising campaigns with clear goals. Learn the intricacies of setting up keywords and monitoring campaign performance.
Master the basics of non-linear video editing with ClipChamp. Explore features such as adding audio, working with templates, and incorporating branding elements
Learn to use stock video and images, add text, and create seamless transitions.
Learn the essentials of AWeber, including list creation, broadcast messaging, and campaign development. Explore advanced features
Gain insights into building effective marketing funnels for streamlined customer journeys.
Understand the basics of setting up ConvertKit for email marketing. Explore pricing, account settings, team management, and subscriber addition.
Learn to create forms, landing pages, broadcasts, and sequences for targeted and automated communication.
Description
Unlock the potential of digital marketing with our comprehensive video course bundle, strategically designed to cater to marketers, entrepreneurs, and enthusiasts seeking to excel in the dynamic realm of online promotion.
Course Overview: Embark on a transformative journey as you explore key pillars of digital marketing, seamlessly blending innovation with expertise. Our “Marketing + Google Analytics + Split Testing + Automation” bundle empowers you with essential tools and strategies for success in today’s ever-evolving digital landscape.
Key Highlights:
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- Google Analytics Mastery:
- From account setup to real-time reporting, delve into Google Analytics to make informed, data-driven decisions for maximizing business performance.
- Strategic Split Testing:
- Uncover the art of strategic split testing, gaining insights into common elements, test variations, and result analysis for optimal decision-making.
- Vyond Animation Expertise:
- Transform ideas into captivating videos with Vyond. Master script creation, scene structuring, and animation techniques to engage and captivate your audience.
- Strategic Marketing Playbook:
- Develop a winning marketing strategy with lessons on Unique Selling Propositions, course platforms, and partnerships for exponential growth.
- ClipChamp Masterclass:
- Seamlessly edit videos with ClipChamp, covering basics from adding audio to using stock images for professional-looking content.
- ConvertKit Automation:
- Revolutionize your email marketing game with ConvertKit. From account setup to advanced automation, harness the power of ConvertKit for successful email funnels.
- Email Marketing Excellence:
- Acquire skills to create compelling email campaigns, build effective subscriber lists, and optimize content for maximum engagement and conversions.
- Searched Ad Secrets:
- Unlock strategies to optimize searched ads, driving targeted traffic and enhancing online visibility for effective, results-driven advertising.
- SEO Fundamentals:
- Master foundational SEO principles, understanding website visibility, keyword strategies, and on-page optimization for higher search engine rankings.
Who Should Enroll:
- Marketers looking to enhance their skills
- Entrepreneurs aiming for effective digital marketing strategies
- Content creators seeking animation and video editing proficiency
- Email marketers wanting to streamline their campaigns
- Anyone passionate about mastering the art and science of digital marketing
Embark on this transformative journey and emerge as a well-rounded digital marketer with skills that are in demand. Enroll now to stay ahead in the competitive landscape of digital marketing!
English
language
Content
Add-On Information:
- Course Overview
- This course transcends basic digital marketing, offering an integrated, data-centric approach to drive significant online growth. You’ll discover how the symbiotic relationship between targeted email automation, insightful web analytics, and rigorous A/B testing forms the bedrock of highly effective campaigns. Prepare to master the art of transforming raw data into actionable strategies, ensuring every marketing effort is meticulously optimized for maximum impact. We’ll delve into crafting compelling customer journeys powered by intelligent automation, analyzing their performance through the sophisticated lens of Google Analytics, and continually refining them using advanced split testing. This isn’t just about using tools; it’s about orchestrating them to build a powerful, self-improving marketing ecosystem.
- Requirements / Prerequisites
- A foundational curiosity for digital marketing and how businesses engage customers online.
- Basic computer literacy and comfort navigating web-based platforms.
- No prior expertise in email automation, Google Analytics, or A/B testing is strictly required.
- A willingness to engage with data and develop analytical problem-solving skills.
- Access to a computer with an internet connection.
- Skills Covered / Tools Used
- Strategic Customer Journey Design: Develop sophisticated email sequences that guide prospects from awareness to loyal advocacy, identifying critical touchpoints.
- Advanced Audience Segmentation: Learn to micro-segment your audience based on behavior, demographics, and engagement for hyper-personalized content.
- Data-Driven Hypothesis Testing: Formulate robust hypotheses for A/B tests on email elements and landing pages, ensuring actionable insights.
- Conversion Funnel Optimization: Identify and resolve bottlenecks within marketing funnels by leveraging analytics to pinpoint friction and apply data-backed solutions.
- Behavioral Data Interpretation: Go beyond surface-level metrics to understand user intent, predict actions, and proactively adapt strategies.
- A/B Testing Frameworks: Implement systematic split testing campaigns across digital assets for continuous improvement in conversion rates and engagement.
- Tools: Beyond ConvertKit and Google Analytics, gain proficiency in leveraging advanced features for automation, deep reporting, and experimental tests. Explore creative integration of tools like Vyond for engaging content and understanding how SEO principles enhance email visibility and landing page performance.
- Benefits / Outcomes
- Become an Analytics-Driven Strategist: Transform from a tactical marketer to a strategic thinker who leverages data for sustainable growth.
- Maximize Campaign ROI: Continuously optimize email marketing and web presence, significantly improving conversion rates and return on investment.
- Master Customer Lifecycle Management: Develop expertise to nurture leads, engage existing customers, and reactivate dormant ones through intelligent automation.
- Enhance User Experience (UX): Utilize insights from analytics and A/B tests to create more intuitive and satisfying digital experiences.
- Future-Proof Your Marketing Skills: Acquire highly sought-after, transferable skills in data analysis, automation, and optimization.
- Build Robust Reporting Capabilities: Confidently create custom reports and dashboards to clearly communicate performance and insights.
- PROS
- Holistic Skill Development: Integrates three critical, interconnected disciplines (email automation, analytics, and split testing) into a comprehensive learning experience.
- Actionable & Practical: Focuses heavily on real-world application, enabling immediate implementation of strategies and techniques.
- High Career Impact: Equips you with in-demand skills crucial for roles in digital marketing, growth hacking, and data analysis.
- Measurable Results Focus: Emphasizes data-driven decision-making and optimization to achieve tangible business outcomes.
- CONS
- Success requires ongoing commitment to practice, experimentation, and staying updated with evolving tools and marketing trends.
Increase Profits With Google Analytics
Introduction to the importance of Analytics
Module 1 – Overview Understanding Google Analytics Basics
Module 2 – Navigation And Admin Navigating the Google Ana
Module 3 – Creating a New Google Analytics Account
Module 4 – Website Account Creation Integrating Google Analytics
Module 5 – Connecting To WordPress Website WordPress Integration Tutorial
Module 6 – Connecting To HTML Site Integrating with HTML Websites
Module 7 – Connect Custom Page and Site Builders
Module 8 – Setting Up Annotations
Module 9 – Setting Up Intelligence Events
Module 10 – Set Up Custom Segments
Module 11 – Export Data For Analysis
Module 12 – Set Up Custom Reports
Module 13 – Set Up Google Integrations
Module 14 – Google Analytics Templates
Module 15 – Real Time Reporting
Module 16 – Setting Up Goals
Module 17 – Third Party Integrations
Module 18 – Audience Menu Overview
Module 19 – Interests and Geography
Module 20 – Conclusion
Email Marketing
Course Overview
Module 1- Layouts And Functionality
Module 2 – Types And Styles Of Marketing Emails
Module 3 – Advance Email Automation Sequences
Marketing Automation
Course Overview
Module 1 – Introduction to Automation
Module 2 – Automation Workflows
Module 3 – How To Build Your First Workflow
Split Testing
Introduction: Understanding the Power of Split Testing
Module 1
Module 2
Module 3
Sales Webinar
Sales Webinar Course Overview
Module 1 – Introduction to Webinars
Module 2 – Automated VS Live Sales Webinars
Module 3 – Sales Webinar Tips
Video Animation With Vyond
Module 1 – Overview: Introduction to Vyond Video Animation
Module 2 – Video Script From Existing Video: Script Creation from Existing Video
Module 3 – Video Script From Existing Audio: Transforming Audio Scripts
Module 4 – Creating Video Scripts from An Existing Article Document Adapting Art
Module 5 – Creating Video Scripts From Existing PowerPoints
Module 6 – Structuring Your Script and Storyboard Document
Module 7 – Setting Up for the Audio Recording and Voiceover Process
Module 8 – Narration of your Audio Script
Module 9 – Creation of Scene Timings
Module 10 – Uploading The Audio to Vyond
Module 11 – Adding In Music
Module 12 – Scene Theme Selections
Module 13 – Storyboarding Scenes
Module 14 – Business and Contemporary Vs Whiteboard Style
Module 15 – Storyboarding Whiteboard Style Videos
Module 16 – Adding Images to Whitebord Style Videos
Module 17 – Adding the Camera and Exit Effect to Images
Module 18 – Changing the Background and the Text
Module 19 – Adding Scene Transitions to Sync Up Your Audio and Video
Module 20 – Conclusion
Video Marketing
Video Marketing Course Overview
Module 1 – Intro to Video Marketing
Module 2 – Organic Video Marketing
Module 3 – Video Production
Pinterest Marketing
PIN Marketing Course Overview
Module 1
Module 2
Module 3
Strategic Marketing Playbook
Module 1 – USP – Creating A Website to Use As Home Base
Module 2 – USP – Using Page Systems For Communication
Module 3 – USP Using Course Platforms for Additional Information
Module 4 – USP – Determining Why Customers Buy From You – Survey Tool
Module 5 – Using Memberships for Exclusivity
Module 6 – Providing Automated Support
Module 7 – Providing Personal Communications
Module 8 – Using a Shopping Cart System For Vertical Funnels
Module 9 – GROWTH – Creating an Upgrade
Module 10 – GROWTH – Creating a Community Upgrade in Facebook
Module 11 – GROWTH – Create A Private Community
Module 12 – GROWTH – Using a Landing Page for Horizontal Funnels
Module 13 – LIST DATABASE – Using An Autoresponder
Module 14 – LIST DATABASE – Adding a Purchaser to Our List
Module 15 – LIST DATABASE – Write a Broadcast E-Mail to Your List
Module 16 – LIST DATABASE – Automated E-Mail Campaign
Module 17 – ALLIANCES – JV – AFFILIATES – Affiliate Marketing
Module 18 – ALLIANCES – JV – AFFILIATES – Partner Marketing
Module 19 – ALLIANCES – JV – AFFILIATES – Partner Contracts
Module 20 – ALLIANCES – JV – AFFILIATES – Sales Tracking Systems
Module 21 – Free Education Systems – Webinars and Live Streams
Module 22 – Direct Response – Conversion-AI
Module 23 – Direct Response – Copy-AI
Module 24 – Direct Response – Testimonials
Module 25 – Direct Marketing – Opt-In
Module 26 – Media Marketing with HARO
Module 27 – HARO as a Journalist
Module 28 – Creation of Information Product and Connection
Module 29 – Zapier To Make Connections
Module 30 – Set Up a Shopping Cart Product
Module 31 – Setting Up a Bump Offer
Module 32 – Set Up An Automated Campaign
Module 33 – Set Up GoToWebinar with Bump Offer Customers
Module 34 – Set Up A Zoom Webinar
Module 35 – Multi-Stream to Social Media and Video Sharing
Module 36 – Zoom Connection to Other Platforms
Module 37 – Physical Products to Attain a Snail Mail List
Module 38 – Sales Tracking with Your Autoresponder
Module 39 – Tracking with Google Analytics
Module 40 – Connecting Analytics to Your Autoresponders
Searched Ad Secrets
Course Overview
Module 1 – Campaign Goals
Module 2 – How To Set Up Keywords
Module 3 – Monitoring Performance
ClipChamp Masterclass
Module 1 – Edit Existing Video with Microsoft Clipchamp
Module 2 – Add Audio to Clipchamp
Module 3 – Recorded Videos in Clipchamp
Module 4 – Render and Produce Your Clipchamp Videos
Module 5 – Working with Templates in Clipchamp
Module 6 – Add A Branding Kit to Clipchamp
Module 7 – Use Stock Video with Clipchamp
Module 8 – Use Stock Images with Clipchamp
Module 9 – Use The Text Element with Clipchamp
Module 10 – Add Graphics to Clipchamp
Module 11 – Add A Transition In Clipchamp
AWeber Masterclass
Module 1 – How To Create A List
Module 2 – Create A Broadcast-Message & Template
Module 3 – Creating Campaigns
Module 4 – Create Customized Opt-in Form
Module 5 – Landing Page Design
Module 6 – Create Animated Gif
Module 7 – Copying Email Message
Funnel Building
Course Overview
Module 1
Module 2
Module 3
Email Funnels With ConvertKit
Module 1 – Email Funnel with ConvertKit Course Overview
Module 2 – Pricing and Set Up
Module 3 – Account Settings – Part 1
Module 4 – Account Settings – Part 2
Module 5 – Team Management
Module 6 – Add Subscribers – Part 1
Module 7 – Add Subscribers – Part 2
Module 8 – Creating Forms
Module 9 – Creating Landing Pages-1
Creating Landing Pages-2
Module 10 – Your Convertkit Sending Address
Module 11 – Creating A Broadcast – Part 1
Module 12 – Creating A Broadcast – Part 2
Module 13 – Creating A Sequence – Part 1
Module 14 – Creating A Sequence – Part 2
Module 15 – Convertkit Direct Integrations – Part 1
Module 16 – Convertkit Direct Integrations – Part 2
Module 17 – Convertkit Direct Integrations – Part 3
Module 18 – Creating Automations – Part 1
Module 19 – Creating Automations – Part 2
Module 20 – Conclusion