Digital Marketing Course Udemy A-Z (Unofficial): Learn B2B Digital Marketing from a F100 Exec: Udemy Digital Marketing
Why take this course?
π Master Digital Marketing for B2B with Dekker Fraser’s Ultimate Udemy Course! π
Welcome to the Ultimate Journey in B2B Digital Marketing! π
Hey there, aspiring digital marketers and seasoned B2B professionals! Are you ready to elevate your marketing game? Dive into the world of digital marketing with Dekker Fraser, a former VP of Marketing at Google, Global Marketing Manager at Sony PlayStation, and an MBA from the prestigious Kellogg School of Management.
Your Instructor: A Digital Marketing Maestro π
- Former VP of Marketing at a Google accelerator startup
- Global Marketing Manager at Sony PlayStation
- Head of Marketing for a Series-A startup
- Product Marketing Manager for a Google-backed Series-D startup in Silicon Valley
- Teaching experience with digital marketing at the college level
Course Overview: A Comprehensive Guide to Acquiring B2B Customers Efficiently π―
This course is your golden ticket to learning strategic planning, tactical execution, and the nuances of high-level B2B digital marketing. With over a decade of experience working with startups to large corporations, Dekker Fraser will guide you through every step of the customer acquisition process.
What You’ll Learn: A Fully Loaded Digital Marketing Arsenal π οΈ
- Advertising Across Platforms: LinkedIn, Facebook, YouTube, Google, TikTok, Snapchat, Quora, Reddit, Spotify, Twitter, and Amazon.
- Demand Generation & Lead Generation: Planning across various channels, both inbound and outbound.
- LinkedIn Mastery: Real examples of campaigns run by Dekker himself.
- Cold Email Campaigns: Strategies for manual and digital marketing automation.
- B2B Copywriting: Utilizing the SPF framework and marketing psychology fundamentals.
- Account Based Digital Marketing (ABM): Execution details and strategies.
- Conversion Rate Optimization (CRO): Techniques to increase conversions in your B2B campaigns.
- Content Creation: With real examples and case studies.
Course Highlights: A Blend of Strategy & Tactics π¬
- New! Insights into Snapchat, Reddit, Spotify, and Quora advertising.
- Real-World Examples: Learn from actual campaigns run by Dekker.
- Interactive Learning: Engage with your instructor through challenging questions.
- Comprehensive Content: From strategy to execution, get the full picture.
Who This Course Is For: Expand Your Digital Marketing Horizons π₯
This course is tailored for:
- Freelancers looking to expand their service offerings.
- Digital marketing agencies aiming to serve B2B clients better.
- Entrepreneurs and copywriters seeking to understand the intricacies of B2B marketing.
- Marketing managers and executives at companies of all sizes.
Join the Community: Evolve Your B2B Digital Marketing Skills π€
Don’t just take our word for itβthis is one of the best Udemy digital marketing courses you can find! By learning from a master strategist and tactician, you’ll avoid those hefty consulting fees while gaining invaluable knowledge.
Ready to Transform Your B2B Marketing Efforts? π
Enroll now and embark on a transformative journey with Dekker Fraser’s Ultimate Udemy Digital Marketing Course for B2B. Let’s conquer the digital landscape together! π
Sign up today and unlock the full potential of your B2B digital marketing strategies! π
- Uncover the strategic advantages of B2B digital marketing, moving beyond consumer-focused tactics to master lead generation and sales funnel optimization for complex business relationships.
- Gain unparalleled insights from a Fortune 100 executive, translating corporate-level digital marketing strategies into actionable steps for any B2B organization.
- Develop a robust framework for account-based marketing (ABM), learning to identify, target, and engage high-value client accounts with personalized digital campaigns.
- Master the art of content marketing for B2B, focusing on thought leadership, educational resources, and case studies that establish credibility and drive engagement within specific industries.
- Learn to leverage LinkedIn for B2B lead generation, exploring advanced strategies for profile optimization, content sharing, targeted advertising, and effective networking.
- Understand the nuances of SEO for B2B, focusing on keyword research relevant to business solutions, technical SEO for enterprise websites, and building authoritative backlinks from industry-relevant sources.
- Explore the power of email marketing automation for B2B, designing nurture sequences, segmentation strategies, and personalized communication flows to guide prospects through the buyer’s journey.
- Demystify paid advertising platforms for B2B, including Google Ads and specialized B2B ad networks, with a focus on ROI and cost-per-lead optimization.
- Implement effective social selling techniques to build relationships, generate inbound leads, and nurture existing client partnerships through strategic digital interactions.
- Discover how to create compelling landing pages and conversion rate optimization (CRO) strategies specifically tailored to B2B decision-makers and procurement processes.
- Understand the role of analytics and data interpretation in B2B digital marketing, enabling data-driven decision-making and continuous campaign improvement.
- Learn to integrate various digital marketing channels into a cohesive omnichannel B2B strategy, ensuring a consistent and impactful brand experience across all touchpoints.
- Gain proficiency in webinar marketing and virtual events as powerful tools for B2B engagement, lead generation, and product demonstration.
- Develop an understanding of the sales enablement aspect of digital marketing, ensuring marketing efforts directly support and empower the sales team.
- PROS:
- Unique Executive-Level Perspective: Access to strategies and insights typically reserved for top-tier corporate decision-makers.
- Actionable & Practical: Focus on immediately applicable tactics for real-world B2B challenges.
- Comprehensive B2B Focus: Dedicated entirely to the distinct needs and methodologies of business-to-business marketing.
- CONS:
- May require a foundational understanding of marketing principles, as the “unofficial” nature suggests a focus on advanced application rather than basic introduction.