Applying GDPR (data protection) on digital marketing methods
What you will learn
Analyze the Reasons for Establishing GDPR
Examine What GDPR Provides for EU Citizens
Propose a Basic GDPR Implementation Methodology for an Organization
Analyze Main Methods of Digital Marketing
Highlight How Personal Data Is Linked to Digital Marketing Methods
Propose GDPR Application Methodologies per Digital Marketing Method
Description
Explore the intricate balance between effective digital marketing strategies and compliance with the General Data Protection Regulation (GDPR). This course delves into the fundamental principles of GDPR, equipping marketing professionals with the knowledge and skills to navigate the evolving landscape of data protection laws.
Course Overview:
1. Introduction to GDPR and Data Protection
- Understanding the Need for GDPR
- Evolution of Data Protection Laws
- Key Principles of GDPR
2. GDPR Rights and Protections for EU Citizens
- Individual Rights under GDPR
- Empowering Users with Control over Data
- Privacy by Design and Default
3. GDPR Implementation Methodology for Organizations
- Data Auditing and Mapping
- Developing GDPR Policies and Procedures
4. Technical and Organizational Measures for GDPR Compliance
- Technical Measures: Encryption, Pseudonymization, and Security Assessments
- Organizational Measures: Data Protection Officers, Impact Assessments, Documentation
5. Overview of Digital Marketing Methods
- Company Website
- Email Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Mobile Marketing
- Affiliate Marketing
6. Linking Personal Data to Digital Marketing Methods
- Which are the personal data in DM Methods
7. GDPR Application Methodologies for Digital Marketing
- Implementing GDPR in DM methods
9. Continuous Compliance and Updates
- Staying Current with GDPR Changes
- Developing a Culture of Continuous Compliance
This course is designed to provide a holistic understanding of GDPR compliance in the context of digital marketing, covering legal, technical, and practical aspects. Each module contributes to the overall goal of equipping participants with the knowledge and skills to navigate the regulatory landscape and implement ethical and lawful digital marketing practices.
Who Should Enroll:
- Digital Marketers
- Business Owners
- Students
- Digital Marketing Enthusiasts
- Influencers
- Social Media Users
- Website creators
- Affiliate marketers
Content