JNJ Value Proposition Canvas for creating brand story and sales script for story telling during cold calling / b2b sales
What you will learn
Understand what is a Value Proposition
Understand why do you need to have a Winning Value Proposition
Learn how to develop a Winning Value Proposition using tools like Customer Insight Generation, Concept Development and Testing
Develop a Winning Value Proposition for your current or new business!
Real Life Case Reviews
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- Craft Irresistible Narratives: Learn to transform product features into compelling brand stories, resonating deeply with your target audience and forging emotional connections.
- Master JNJ Canvas Application: Get hands-on with a proven framework to systematically deconstruct customer pain points, uncover unmet needs, and precisely map unique solutions.
- Design High-Impact Sales Scripts: Develop concise, powerful statements and dialogues engineered to capture attention, build rapport, and proactively address objections during initial outreach.
- Boost Cold Calling Success: Acquire tactical skills to initiate productive conversations with confidence, articulate immediate value, and differentiate your offering from the very first interaction.
- Elevate B2B Engagement: Equip yourself with strategic communication tools to navigate complex business-to-business sales cycles, positioning your solution as indispensable to decision-makers.
- Uncover Distinct Market Advantages: Discover methodologies to identify and amplify your truly unique differentiators, ensuring your value proposition stands out decisively in crowded competitive landscapes.
- Translate Insights into Persuasion: Bridge the gap between understanding customer needs and articulating a solution so compelling it converts passive interest into active commitment.
- Build Consistent Messaging: Construct a core value message that remains coherent and impactful across all sales and marketing touchpoints, ensuring brand synergy.
- Strategize for Sustained Acquisition: Gain the ability to continuously refine your value proposition based on market feedback, creating a perpetual engine for growth.
- PROS:
- Immediate, Actionable Skills: Directly apply learned methodologies and the JNJ Canvas to enhance your current sales and marketing efforts.
- Boosted Confidence & Differentiation: Gain the ability to articulate value clearly, boosting self-assurance and effectively distinguishing your offering in crowded markets.
- Measurable Business Impact: Focus on developing value propositions that lead to tangible outcomes, like improved conversion rates and stronger client relationships.
- CONS:
- Requires Active Engagement: Optimal learning and skill development are heavily reliant on the participant’s willingness to actively engage, practice, and apply concepts to their specific business context.
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