Learn the basics of marketing automation and Oracle Eloqua
What you will learn
Explain marketing automation and its benefits
Describe Oracle Eloqua and define key terms
Navigate through the simple email campaign wizard
Create a basic segment to target your audience
Create a newsletter email to send to your segment
Launch a simple email campaign and evaluate campaign success by reviewing key performance metrics
Description
Oracle Marketing automates the science of marketing – campaign execution, testing, measurement, prospect profiling, and lead nurturing – allowing marketers to acquire customers, drive revenue and do what they do best: develop strong brands, build creative campaigns, and deliver compelling content.
Are you curious what marketing automation is all about? Are you thinking about a career in marketing? Perhaps you are already a successful marketer and you want to learn about Oracle Eloqua. Either way, this course is for you.
In this course, you will start by learning about the basics of marketing automation and important terminology. You will be introduced to Oracle Eloqua, an industry leading marketing automation campaign platform. Using Oracle Eloqua, you will learn how to create a simple email campaign.
This course walks you through the following campaign creation steps so you can easily create your own simple email campaign:
- Create a basic segment to target your audience
- Create a newsletter email to send to your segment
- Schedule and launch your simple email campaign
You will also learn how to evaluate campaign success by reviewing key performance metrics.
This course does not require any previous knowledge of marketing automation or Oracle Eloqua.
We hope you enjoy the course and look forward to teaching you more about marketing automation in the future.
Content