Conversion Rate Optimization CRO with Dekker

Growth Marketing; Conversion Rate Optimization for B2B CRO & A/B Testing for Lead Generation Funnels, Websites, Etc.
⏱️ Length: 4.0 total hours
⭐ 4.67/5 rating
👥 15,674 students
🔄 September 2025 update

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Course Overview: Elevate Your B2B Lead Generation with Dekker’s CRO Masterclass
- Dive into a highly practical and data-driven approach to significantly boost your business-to-business (B2B) lead generation efforts through expert Conversion Rate Optimization (CRO). This course, led by Dekker, is specifically engineered to equip marketing professionals, entrepreneurs, and sales strategists with the precise methodologies needed to transform existing website visitors and funnel traffic into valuable qualified leads, rather than solely relying on increasing top-of-funnel volume. You’ll move beyond generic marketing tactics to implement a systematic process for identifying bottlenecks, designing impactful experiments, and continuously refining your digital assets for maximum conversion efficiency.
- Explore the core philosophy of CRO as a perpetual engine for growth, focusing on how incremental, data-backed improvements can yield exponential results in B2B contexts. This means understanding the unique buying cycles, stakeholder involvement, and content requirements inherent to B2B customer journeys. Dekker distills complex concepts into actionable strategies, ensuring that every minute of this 4-hour masterclass is packed with implementable insights that you can apply immediately to your lead generation funnels, digital advertisements, and online content.
- Uncover the secrets behind effective A/B testing for B2B, moving beyond simple button color changes to strategic hypothesis formulation, robust test design, and accurate result interpretation. The course emphasizes creating a culture of experimentation within your organization, enabling you to make informed decisions that directly impact your sales pipeline. Learn how to systematically identify high-impact areas for optimization across your entire digital presence, from initial touchpoints to qualification forms, ensuring every interaction moves prospects closer to conversion.
- Understand the symbiotic relationship between Growth Marketing principles and CRO, positioning optimization not as an isolated task but as an integral component of a sustainable growth strategy. This course positions you to not just attract more traffic, but to derive greater value from every visitor, turning your marketing spend into a more powerful and predictable engine for B2B growth and revenue generation. The September 2025 update ensures you’re learning the most current and relevant strategies in the rapidly evolving digital landscape.
Requirements / Prerequisites: Preparing for Your CRO Journey
- While no advanced technical skills are required, a foundational understanding of digital marketing concepts and familiarity with web analytics (e.g., what metrics like bounce rate, page views, and traffic sources mean) will help you grasp the material more quickly.
- Access to a computer with an internet connection is essential. Ideally, you’ll have an existing website, lead generation funnel, or marketing campaign that you can use as a practical example to apply the learned principles throughout the course.
- A curious mindset and a strong desire to improve your B2B marketing effectiveness and maximize the return on your digital investments are key. This course is for those ready to move from guesswork to data-driven decision-making.
Skills Covered / Tools Used: Mastering the Art of B2B Conversion
- Strategic Hypothesis Generation: Develop the ability to formulate clear, testable hypotheses for A/B tests based on observed user behavior and data insights, moving beyond arbitrary changes to truly impact conversion performance.
- User Journey Mapping & Friction Point Identification: Learn to meticulously map out the typical B2B prospect journey through your digital assets, pinpointing specific areas where users drop off or experience friction, enabling targeted optimization.
- Effective Call-to-Action (CTA) Design & Placement: Master the psychological triggers and design principles behind compelling CTAs that encourage B2B prospects to take desired actions, whether it’s downloading a whitepaper, requesting a demo, or subscribing.
- Persuasive Copywriting for B2B Conversions: Acquire techniques for crafting impactful headlines, body copy, and value propositions that resonate with B2B decision-makers, clearly articulating benefits and addressing pain points to drive action.
- A/B Testing Platform Utilization & Experiment Setup: Gain practical knowledge on how to leverage popular A/B testing tools (e.g., Google Optimize’s conceptual framework, Optimizely, VWO) to set up, run, and manage experiments effectively, ensuring statistical validity.
- Data Analysis & Insight Extraction: Develop skills in analyzing experiment results using tools like Google Analytics or similar web analytics platforms, interpreting data to draw meaningful conclusions, and identifying winning variations that drive actual business value.
- Optimizing Lead Forms & Qualification Processes: Understand how to streamline and optimize B2B lead capture forms to maximize completion rates while simultaneously gathering essential qualification data, balancing user experience with data requirements.
- Implementation of Behavioral Triggers: Learn to strategically deploy elements like exit-intent pop-ups, personalization, and social proof to influence B2B prospect behavior at critical junctures within the conversion funnel.
Benefits / Outcomes: Your Path to Enhanced B2B Performance
- Significantly Increase Qualified B2B Leads: Apply proven strategies to convert a higher percentage of your existing website traffic and marketing-qualified leads into sales-qualified opportunities, directly impacting your sales pipeline.
- Maximize Marketing ROI & Reduce CPA: By optimizing your conversion funnels, you’ll get more out of your current marketing budget, reducing your cost per acquisition (CPA) for B2B leads and improving the overall efficiency of your campaigns.
- Develop a Data-Driven Experimentation Mindset: Foster a systematic approach to marketing improvement, learning to base decisions on empirical evidence rather than assumptions, leading to more consistent and predictable growth.
- Gain a Competitive Edge in B2B Marketing: Equip yourself with advanced CRO techniques that many competitors overlook, positioning your organization to outpace others in lead generation and customer acquisition.
- Improve User Experience Across Digital Assets: By identifying and removing friction points, you’ll not only boost conversions but also enhance the overall experience for your B2B prospects interacting with your website and marketing materials.
- Become a Valued Growth Contributor: Transform into a crucial asset for your team or business by demonstrating a tangible impact on key performance indicators (KPIs) related to B2B lead generation and revenue growth.
PROS: Why Choose This Course
- Highly Actionable and Practical: Focuses on implementable strategies specifically tailored for B2B lead generation, ensuring immediate applicability.
- Expert-Led Content: Benefit from Dekker’s expertise, distilling complex CRO concepts into understandable and actionable insights.
- Strong B2B Niche Focus: Addresses the unique challenges and opportunities of B2B conversion optimization, making it highly relevant for the target audience.
- Excellent Student Satisfaction: A high rating of 4.67/5 from over 15,000 students indicates strong course quality and effectiveness.
- Concise and Efficient Learning: At 4.0 hours, it’s designed to deliver maximum impact in a focused timeframe, perfect for busy professionals.
- Up-to-Date Content: The September 2025 update ensures you are learning the latest techniques and best practices in the field.
CONS: Considerations Before Enrolling
- Due to its focused length, the course might not delve into highly advanced statistical methodologies required for very complex A/B testing scenarios or deep dives into specific premium CRO software functionalities.