Learn from an international award-winning marketing thought leader how to build a cumulative storytelling advantage
What you will learn
Content Dissonance: Content dissonance occurs when storytellers lose the plot with inadequate tension to distinguish winners from losers.
Content Maturity: Content maturity has evolved over the last decade from ad hoc content creation to being able to achieve a “return on innovation”.
Content Strategy: Five pillars help differentiate digital storytelling at scale with a consistent, repeatable model.
Content Personalization: Individualized stories connect the dots through a guided path to purchase along the customer’s journey
Content Metrics: The right metrics would benchmark storytelling excellence to raise the digital publishing game and measure content performance.
Content Future: The future of content is to create stories that recognize untapped ideas and set the future agenda to create shareholder value.
Description
Reviews
Why take this course?
Instructor Testimonials
“An expert in both content and thought leadership, Vishwas Anand sees corporate narratives and executive decisions as intertwined, with the former amplifying companies’ goals and the latter paving the way to bring them to fruition.” — THE HOLMES REPORT
“Vishwas has been played an active role in building the thought leadership marketing function at Infosys Knowledge Institute (IKI). He helped my Sales Effectiveness team with the right thought leadership insights across industries and services to influence executive decision-making and deepen client engagement. My team builds on a strong foundation of Industry and Service insights; Vishwas’ efforts to build a new Insights Store for Infosys aligns with this vision through such a breakthrough insights-led destination.
I enjoyed Vishwas’ presentation to our Chairman, Mr. Nandan Nilekani on reimagining Infosys’ publishing model through a more agile and collaborative model, and believe it is going to be a game-changer for the B2B industry.” — SRIVIDHYA V.S., GLOBAL HEAD, SALES EFFECTIVENESS AND ENABLEMENT, INFOSYS
“For the India CMO community, we had reached out to Vishwas to invite him as a featured speaker. Not only he accepted without fuss, his session was rated to be one of the best for the evening. Vishwas has deep insights into designing and developing content which is so hugely relevant today in customer engagement. His presentation style is structured and built on practical insights and our invited CMO audience loved every bit of it. Thank you Vishwas.” — PUNIT MODHGIL, CHIEF RESEARCH OFFICER & CO-FOUNDER, OCTANE RESEARCH
“Vishwas is a savvy thought leadership practitioner who knows how to take ideas to scale. He excels at getting good ideas out into the world — deploying them to target audiences. Which means he knows how to uncover their pain points and identify where they already consume information. He’s also savvy at aligning go-to-market thought leadership strategies with the overall business strategy.” — BILL SHERMAN, COO, THOUGHT LEADERSHIP LEVERAGE
“Vishwas Anand of Infosys Knowledge Institute, an expert in content and thought leadership, helped Infosys on several fronts and deserves recognition as Communications Professional of the Year.”— JUDGE, INTERNATIONAL BUSINESS AWARDS (STEVIES®)
“There are courses on Udemy and there are Masterclasses of this calibre. Simply brilliant! Storytelling in thought leadership is such a beautiful topic. And the speaker is world-class too.” — TONY SIMMONS, UDEMY STUDENT
“Loved this course! Simple, clear and practical with good cases.” — ANTHONY JOHN, UDEMY STUDENT
Description
Digital has put storytelling into everyone’s hands and there are hundreds of thousands of “storytellers” on social media platforms. However, hundreds of thousands of such stories are seldom seen, heard, or shared. Why?
Individuals and brands that only focus on digital publishing miss the storytelling sweet spot by a mile. This results in low credibility, shallow insights, or even inauthentic experiences. Sounds familiar? Content marketing sorely needs a robust foundation like no other. Vishwas Anand has coined the philosophy of “contentworthiness” in a post-truth digital world. What creditworthiness has built over time, contentworthiness can destroy in no time!
The secret lies in embracing the power of differentiated storytelling for thought leadership.
Content marketing must cut through the noise and evolve into thought leadership to make the best voices heard, seen, and shared. A cumulative storytelling advantage with painstaking consistency will help you understand what works and what doesn’t with practice, persistence, and a keen sense of learning.
In this one-of-a-kind Masterclass, you will learn from a multi-award-winning thought leadership marketing leader how to create stories that shape and reshape your thinking, recognize untapped ideas, and take them to market for a true return on innovation.
Vishwas Anand has been at the forefront of content marketing. Vishwas holds an MBA from IIM Kozhikode and is a distinguished honoree: Top 25 Innovators across the Asia Pacific in Marketing and Communications by The Holmes Report (Class of 2019, one of 4 Indians) alongside luminaries like New Zealand PM Jacinda Ardern, B2B Industry Contributor of the Year by B2B World Summit, BW Businessworld 40 under 40, Sparkies 2022 Awardee, Top 100 Influential Indians by Fox Story India, Marketer of the Year 2020-21 by Global Choice Awards, Communications Professional of the Year 2020-21 (Stevie®Bronze) at The International Business Awards, among “The Greatest Marketing Influencers” by ET Now and The World Federation of Marketing Professionals, JAPAC’s Top 13 Content Moguls by CMS Asia 2019, among the “Most Influential Content Marketing Professionals” by the World Marketing Congress, LinkedIn Content 50 among others.
Vishwas has been interviewed as: the Voice of Content Marketing for the Digital Dexterity Report 2019, a Thought Leader for the Red Book of Content Marketing 2018, a Brand Master by the Hindustan Times, and his 3A Content Model has been featured by a Forbes columnist. He was also interviewed as “one of the top-notch content marketing people on the planet” by C-Suite Radio.
Vishwas is a jury member for the DMA Asia ECHO and Asia Pacific Stevie Awards. He has guest lectured at IIMs and a panel speaker at conferences: Oracle CMO Roundtable, World Marketing Congress, DMA Asia Annual Conference, BrightTALK among others. Vishwas is an IDG Influencer and has published white papers and articles for leading publications: Forbes, Tech Republic, Tech in Asia, Finextra, Banking Frontiers, Retailer Magazine, Thrive Global among others.
Dive in and discover the true potential of storytelling in thought leadership to positively influence stakeholder perception and increase brand value.