ChatGPT and Generative AI in Business, Management, Marketing by MTF Institute
What you will learn
Master ChatGPT Integration: Acquire the skills to seamlessly integrate ChatGPT into the product management workflow, from ideation to strategic planning.
Refine AI-Generated Deliverables: Hone the art of critically reviewing and refining AI-generated deliverables, ensuring they align with strategic objectives.
Apply the knowledge gained throughout the course in a hands-on capstone project, creating a personalized Product Management Portfolio using ChatGPT.
Craft Comprehensive Deliverables including Product Vision Boards, Business Model Canvases, Kano Models, and Porterβs Five Forces with the assistance of ChatGPT.
Learn to write effective prompts and refine the results for a powerful feature prioritization using the Kano Model.
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- Uncover the transformative potential of generative AI, specifically ChatGPT, to revolutionize core business functions.
- Demystify the underlying principles of large language models and their practical applications for business leaders.
- Develop a strategic framework for identifying and prioritizing AI-driven opportunities across your organization.
- Empower your marketing efforts by leveraging AI for sophisticated content creation, personalized customer engagement, and data-driven campaign optimization.
- Enhance operational efficiency and decision-making through AI-powered analysis and automation in management processes.
- Navigate the ethical considerations and best practices for responsible AI deployment within a business context.
- Gain insights into the future trajectory of generative AI and its implications for industry disruption and innovation.
- Learn to assess the value proposition of AI tools and make informed investment decisions for your business.
- Build the confidence to experiment with and adapt AI technologies to evolving market demands.
- Foster a culture of innovation by integrating AI into team workflows and problem-solving methodologies.
- Explore advanced prompting techniques to elicit nuanced and strategic insights from AI models.
- Understand how AI can augment human creativity and expertise, rather than replace it, in business scenarios.
- PROS:
- Gain a competitive edge through early adoption of cutting-edge AI tools.
- Develop practical, immediately applicable skills for real-world business challenges.
- Build a tangible portfolio of AI-assisted business deliverables.
- CONS:
- Requires ongoing engagement to stay abreast of rapidly evolving AI advancements.
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