The Meeting after the Networking is Key to Your Success. The gold is in the follow-up.
β±οΈ Length: 2.8 total hours
β 4.06/5 rating
π₯ 8,369 students
π August 2020 update
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- Course Overview
- This course dives deep into the often-neglected yet paramount phase of business networking: the follow-up. Many excel at initial introductions, but the true value frequently dissipates without a strategic post-event engagement plan.
- This module positions follow-up not as a mere formality, but as the critical bridge transforming fleeting contacts into enduring, mutually beneficial professional relationships. You’ll explore the psychology underlying effective follow-up, understanding how consistent, thoughtful outreach fosters trust and reciprocity.
- We’ll differentiate between generic, mass communication and highly personalized, value-driven interactions that stand out. The course emphasizes that the ‘gold’ from networking isn’t in collected business cards, but in the deliberate cultivation of those connections long after the initial meeting.
- It provides a structured approach to ensure your networking efforts consistently yield tangible results for career advancement, client acquisition, or strategic partnerships.
- Requirements / Prerequisites
- A foundational understanding of basic business networking principles, including making introductions and engaging in initial conversations at professional events.
- An open mindset and willingness to shift perspective from simply “collecting contacts” to “actively cultivating meaningful, long-term relationships.”
- Commitment to dedicate consistent time and focused effort towards ongoing post-event engagement; follow-up is a marathon, not a sprint.
- Access to and basic familiarity with common professional communication tools like email, LinkedIn, and mobile phone.
- A strong desire to significantly improve the conversion rate of your networking efforts, turning casual acquaintances into valuable professional allies.
- Experience with at least one past networking event where a promising connection fizzled out due to lack of follow-through.
- A general grasp of professional communication etiquette and an eagerness to refine these skills for post-networking scenarios.
- A proactive attitude and readiness to immediately implement and practice the actionable strategies presented.
- Skills Covered / Tools Used
- Mastering the art of crafting highly personalized, compelling follow-up messages for various professional platforms.
- Developing robust, systematic approaches for efficiently managing new contacts, moving beyond scattered notes.
- Proficient utilization of digital calendars, reminders, and light CRM solutions for consistent engagement tracking.
- Advanced techniques for subtly adding demonstrable value in post-networking communications, positioning yourself as a resource.
- Sharpening active listening skills from initial interactions to personalize follow-up content.
- Strategic approaches for effectively re-engaging “cold” or inactive connections, rekindling interest.
- Leveraging LinkedIn for seamless post-event connections, targeted content sharing, and tracking professional milestones.
- Best practices in professional email etiquette, including subject line optimization and concise messaging.
- Practical time management strategies to integrate follow-up activities into your busy schedule.
- Identifying and leveraging shared interests or insights to foster deeper, more engaging continued conversations.
- Benefits / Outcomes
- Consistently transform fleeting networking encounters into a vibrant collection of strategic professional alliances and valuable long-term relationships.
- Significantly elevate your conversion rate of initial contacts into tangible opportunities: new job leads, clients, or collaborative projects.
- Develop and maintain a genuinely engaged professional network that proactively supports your career progression and business development.
- Cultivate unwavering confidence and a clear strategic framework for extending interactions far beyond the initial handshake.
- Master the nuanced art of subtle value delivery, positioning yourself as a knowledgeable resource and trusted advisor.
- Optimize your time and efforts by strategically focusing follow-up on the most promising and impactful connections.
- Drastically reduce the frustration associated with “lost leads” or promising connections that fade away.
- Build and solidify a professional reputation as a thoughtful, reliable, proactive, and relationship-oriented individual.
- Uncover and capitalize on previously hidden opportunities by diligently nurturing connections.
- Forge a distinctive personal brand that emphasizes long-term vision, consistent follow-through, and genuine professional commitment.
- PROS
- Delivers highly practical, immediately actionable strategies for a critical, often overlooked, networking phase.
- Directly addresses a widespread pain point: the frustration of networking events failing to yield tangible results.
- Provides a clear, structured framework for consistent, effective post-event engagement.
- Builds confidence and competence in navigating all aspects of post-initial interaction communication.
- Emphasizes authentic relationship building and value exchange over purely transactional exchanges.
- Offers universally applicable techniques across diverse industries and professional objectives.
- The concise 2.8-hour length ensures quick consumption and application for busy professionals.
- CONS
- Success is heavily contingent upon the student’s consistent application, disciplined practice, and genuine effort in tailoring strategies to individual connections.
Learning Tracks: English,Business,Sales
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