• Post category:StudyBullet-8
  • Reading time:5 mins read


Business development course: create strong business relationships and distribution, technology, and brand partnerships

What you will learn

Learn to negotiate good business development deals

Learn how to structure business development deals

Use technology, information, distribution, and brand partnerships

Learn how to start and grow your business relationships

Description

Master business development to leverage strengths of other companies to enhance your own through creating business partnerships that carry long-term benefits for your business and the businesses you partner with.

LEARN HOW TO ALIGN AND STRUCTURE DEALS

See examples of how to take a hopeless business situation, and reverse it using business development that helps you partner with with the right kinds of companies that can help you.

EMPHASIS ON THE QUALITY OF RELATIONSHIPS

The emphasis of this course will be on quality of the most important business relationships rather than many mediocre relationships.


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Anyone can send out mass spam-like email campaigns hoping to get a few responses. But those aren’t too well targeted, and typically yield poor results.

The best results come from fostering a few wisely chosen business relationships with the right people. If your relationships with the right people grow over time, it will lead to many big deals where everyone wins.

GET INTO GOOD DEALS

It’s not enough just to do business development (sometimes referred to as biz dev), you also have to negotiate a good deal for your business, and the business you are partnering with. So in this course, you will also learn the common negotiation tactics where both parties win.

English
language

Content

Introduction and welcome

Introduction and welcome
Difference: business development vs. B2C vs. B2B. Long-term strategy
Situations: product development, brand leverage, marketing, info-sharing

Case studies and examples of real businesses and business development options

Case studies and examples of real businesses and business development options

How to start good business development relationships

Start business relationships by networking in your niche – trust is imperative
Bad business development cold pitch example
Example of a good business development cold pitch

What to do in first meetings

Strategies to start an initial business development meeting
Script elements for your first business development meeting or call
How to follow up the first business development meeting or call
Example of a real follow-up email and a mistake I made

Business card networking – build your network, Rolodex, business relationships

Business card networking section introduction
Body language for successful networking
Short pitch under 30 seconds

Deal terms and some negotiation tactics

Introduction to negotiation in a way that strengthens the relationship
Bad-cop, good-cop negotiation technique
Who should name the first price?
B.A.T.N.A, bluffing, and when to walk away

What not to do – errors when pitching

What not to do – errors when pitching

Conclusion

Thank you for taking the course