Bold Moves, Big Results: The Outrageous Marketing Playbook

Ready to revolutionize your marketing strategy? This course is the ultimate guide for communication and marketing professionals seeking to break free from the ordinary and make a splash in the market. Dive into a treasure trove of clever, radical, and outlandish marketing examples that have defied convention and redefined success.

Consumers today are overwhelmed with marketing messages from all directions.  How can you break through the noise and get your message across to your prospective customers?  When conventional approaches are not working then it is time to consider the controversial, the startling or the outrageous.  This marketing master class shows you how to harness radical and outlandish methods to create remarkably memorable campaigns and messages.

We review shining examples of success where companies, agencies and people delivered scandalous, risky and outrageous campaigns which changed perceptions and behaviours.  You will see alarming adverts, brilliant billboards, preposterous pranks and marketing mischief. How and when should you be more outlandish?  What are the risks and benefits?  How can you manage the risks and deliver the benefits? What lessons can we learn from Lady Gaga, Richard Branson, Paddy Power, Burger King, Norwegian Air, Banksy and other creative innovators?

In this dynamic online course, you’ll discover proven tips, exercises, and methods to ignite your creativity and generate bold marketing ideas that captivate audiences and drive results. Whether you’re a seasoned marketer or just starting out, this course will empower you to think outside the box, take risks, and achieve unparalleled success in today’s competitive landscape. Don’t settle for the status quo – enroll now and unleash your potential to make waves in the world of marketing!