Big Data in Advertising – Explained in Plain English

🌟 **Unlock the Secrets of Big Data in Advertising** 🌟—

### Course Overview:

In just **30 minutes**, “**Big Data in Advertising – Explained in Plain English**” demystifies the vast and often intimidating world of **Big Data** as it relates to digital advertising. This course is designed for everyone from novices to seasoned professionals, offering a clear and concise overview of the data that drives ad targeting and personalization.

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### What You’ll Learn:

– **What is Personal Data (PII)?** Understanding the kind of information advertisers collect about you.
– **Data Regulation Laws**: Know the laws governing how your data can be used.
– **Types of Advertising Data**: Explore the categories of data, such as Demographic, Behavioral, Contextual, and Retargeting, and their importance in ad delivery.
– **Data Collection Processes**: Discover how your data is collected through various methods.
– **Ad-Tech Players**: Learn about the companies that facilitate data collection and ad distribution.

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### Course Highlights:

– **Clear Explanations**: No jargon, just straightforward insights into how Big Data affects advertising.
– **Real-World Examples**: Practical scenarios illustrating the concepts discussed.
– **Graphics for Visual Learners**: Engaging visuals to complement the content and enhance understanding.

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### Real Student Testimonials:

🎉 “**Very clear and to the point. I like the graphics**.” – David Peterson
🚀 “**Very clear presentation. I understand very easy.**” – Catalin Badea

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### Reviews for Related Courses:

**Digital Advertising & Marketing 101**:
– “**The real-world examples almost makes it self-explanatory. Professionally done and author speaks with authority – i.e. he knows what he’s talking about and it shows.**” – AJ Du Toit
– “**It is advertised as a 101 course and it did exactly that and very well, touching on the building blocks of Digital Advertising and Marketing. Good job Ben.**” – Jocleyn Armour
– “**This course goes into important detail about some of the key changes that have taken place in digital advertising recently. Ben explains the concepts clearly and succinctly. Definitely worth the time investment.**” – Shawn E Fraser

**Digital Advertising & Marketing 201**:
– “**Comprehensive overview…detailed!**” – Kaithlean Crotty-Clark
– “**I’m in advertising sales and have been looking for a clean easy way to explain and also test my root knowledge of the programmatic ad space. Your 101 and 201 was extremely informative and truly like your overviews in a very simplistic explanation. Thank you and look forward to your future courses.**” – Diane Tody

**Introduction to Programmatic Advertising**:
– “**I’m in advertising sales and have been looking for a clean easy way to explain and also test my root knowledge of the programmatic ad space. It was very helpful and simple to understand which is hard to do with this topic.**” – Raul Bonilla

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### Why This Matters:

With digital marketing & advertising projected to be worth over $330 billion by 2021, understanding the role of Big Data is crucial for anyone in the field. Whether you’re starting out or looking to deepen your knowledge, this course will equip you with the insights necessary to stay ahead in a rapidly evolving industry.

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### Enroll Now!

Join the ranks of professionals who are leveraging the power of Big Data to revolutionize advertising strategies. Dive into the specifics of how data fuels personalized ad campaigns, and gain an edge in the competitive world of digital marketing.

👉 Take the next step in your career by enrolling in “**Big Data in Advertising – Explained in Plain English**” today!