Learn B2B2C product management essentials: customer discovery, partner enablement, metrics, and launches.
What you will learn
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Understand the B2B2C model and its complexities compared to B2B and B2C.
Master customer discovery techniques for both partners and end-users.
Build effective partner enablement systems that drive adoption and loyalty.
Navigate conflicting priorities and make smart, transparent trade-offs.
Define and track metrics that matter for partners, users, and business success.
Plan and execute co-branded launches that create partner and user momentum.
Create fast, actionable feedback loops that inform product iteration.
Apply your skills to diagnose, propose, and solve real B2B2C product challenges.
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