Comprehensive App Marketing including Influencer Marketing, App Store Optimization ASO, Advertising, Word of Mouth

What you will learn

App Marketing


Mobile App Marketing

App Store Optimization

Mobile App

Mobile Game Marketing

Mobile Marketing


This is the definitive course on app marketing to help with your go-to-market app launch. Please note that this is NOT just a course on app store optimization (ASO). This is a more comprehensive course on marketing your app in the market for maximum impact.

I led the mobile app marketing for a Google venture-backed startup (Series E) in Silicon Valley. In just four months, I increased downloads by 71% and mobile app revenue by 89%.

I was also the Vice President of Marketing for a Google accelerator startup and a global marketing manager for Sony PlayStation. In addition, I was the marketing lead for a top-selling app on apps-dot-com. I taught college-level digital marketing and received my master’s in business administration from the #1 ranked school for marketing in the USA.

Below are a few of the app marketing lessons in this course. I expect the content to evolve as I get questions and feedback.

  • How to get tons of people installing your app and actually paying you!
  • Silicon Valley app marketing growth hacks for fast growth
  • Launch strategies for your app
  • App store optimization (ASO)
  • Cost-effective advertising for acquiring app users and paying customers
  • Influencer marketing for apps
  • Word of mouth app marketing
  • Social media advertising
  • App marketing case studies

Let’s get marketing!




App Marketing

Biggest App Marketing Mistake


The 2 Ways to Make Your App Profitable


Word of Mouth Drivers for Your App Marketing


Finding App Influencers

Reaching Out to Influencers

Influencer Outreach Examples

Subscription Metrics


Get Instant Notification of New Courses on our Telegram channel.

DealsCrown Telegram Banner

PLG Benchmarks

PLG Spreadsheet CAC

B2B Benchmarks


Basic Research for Big Impact



Keyword Research – SensorTower

Facebook & Instagram App Ads 1

Facebook & Instagram App Ads 2

LinkedIn App Ads

Google App Ads

App Marketing Is Not a Science

HotelTonight Case – Referrals

Entertainment vs Utility App Marketing


Stages of Awareness


Cold Email

McKinsey Model

A/B Tests / Experiments / Optimization


Calm Case Study