Comprehensive App Marketing including Influencer Marketing, App Store Optimization ASO, Advertising, Word of Mouth
☑ App Marketing
☑ Mobile App Marketing
☑ App Store Optimization
☑ Mobile App
☑ Mobile Game Marketing
☑ Mobile Marketing
This is the definitive course on app marketing to help with your go-to-market app launch. Please note that this is NOT just a course on app store optimization (ASO). This is a more comprehensive course on marketing your app in the market for maximum impact.
I led the mobile app marketing for a Google venture-backed startup (Series E) in Silicon Valley. In just four months, I increased downloads by 71% and mobile app revenue by 89%.
I was also the Vice President of Marketing for a Google accelerator startup and a global marketing manager for Sony PlayStation. In addition, I was the marketing lead for a top-selling app on apps-dot-com. I taught college-level digital marketing and received my master’s in business administration from the #1 ranked school for marketing in the USA.
Below are a few of the app marketing lessons in this course. I expect the content to evolve as I get questions and feedback.
- How to get tons of people installing your app and actually paying you!
- Silicon Valley app marketing growth hacks for fast growth
- Launch strategies for your app
- App store optimization (ASO)
- Cost-effective advertising for acquiring app users and paying customers
- Influencer marketing for apps
- Word of mouth app marketing
- Social media advertising
- App marketing case studies
Let’s get marketing!
Biggest App Marketing Mistake
The 2 Ways to Make Your App Profitable
Word of Mouth Drivers for Your App Marketing
Finding App Influencers
Reaching Out to Influencers
Influencer Outreach Examples
PLG Spreadsheet CAC
Basic Research for Big Impact
Keyword Research – SensorTower
Facebook & Instagram App Ads 1
Facebook & Instagram App Ads 2
LinkedIn App Ads
Google App Ads
App Marketing Is Not a Science
HotelTonight Case – Referrals
Entertainment vs Utility App Marketing
Stages of Awareness
A/B Tests / Experiments / Optimization
Calm Case Study