Master Digital Marketing 2025: PPC, SEO, GA4, GTM, Email, Content, and Web Development
What you will learn
SEO Fundamentals: Master the basics of Search Engine Optimization, including keyword research, on-page, off-page, and technical SEO, to boost organic search.
PPC Advertising: Gain hands-on experience with paid ads on Google and social media platforms, covering campaign setup, targeting, bidding, and budget management
Email Marketing Essentials: Develop email campaigns that build customer relationships, drive engagement, and increase conversions with best practices in segment
Google Analytics 4 (GA4) Mastery: Analyze and interpret user data, set up key performance indicators (KPIs), and make data-driven marketing decisions with GA4.
Google Tag Manager (GTM) Setup and Usage: Explore GTM for efficient tracking, custom event creation, and conversion tracking without the need for coding.
Website Development Essentials: Gain insight into developing user-friendly, conversion-optimized websites, with introduction to basic web design & development.
Campaign Optimization: Learn to analyze campaign performance metrics, identify trends, and optimize ads and content for improved results.
Current Trends and Best Practices: Stay updated on the latest trends in digital marketing, including AI-driven tools, content formats, and algorithm updates.
Marketing Analytics & Reporting: Create detailed reports to showcase campaign performance, ROI, and actionable insights for continuous improvement.
Audience Targeting and Segmentation: Understand how to define, reach, and convert the right audiences using different targeting methods across channels.
Content Marketing Strategy: Learn to craft effective content strategies that engage audiences and drive conversions across various digital platforms.
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- Gain a holistic perspective on how every digital touchpoint, from search engines to social feeds, synergizes to craft a compelling user journey.
- Develop expertise to orchestrate integrated campaigns that transcend individual channels, ensuring consistent brand messaging and maximizing ROI.
- Master the art of conversion funnel optimization, guiding users seamlessly from awareness through to successful conversion and repeat engagement.
- Cultivate a strategic mindset for adapting to the evolving digital landscape, equipping you with agility to pivot and capitalize on emerging trends.
- Unlock the power of actionable data interpretation, translating profound user behavior patterns into impactful, evidence-based marketing decisions.
- Learn to engineer robust digital infrastructures, combining web development with advanced tracking to create high-performing, scalable online presences.
- Transform into a cross-functional digital specialist, capable of bridging technical implementation, creative content, and data-driven performance analysis.
- Acquire skills to build a resilient online presence, securing organic visibility, establishing profitable paid channels, and nurturing customer relationships.
- Demystify marketing technology stack integration, understanding how tools like GTM and GA4 connect for a unified view of customer interactions.
- Formulate comprehensive content strategies that not only rank high but also resonate deeply, fostering brand loyalty and driving measurable engagement.
- Embrace the future of digital with a focus on privacy-first analytics and ethical marketing practices, ensuring compliant and sustainable strategies.
- Empower yourself to confidently oversee, analyze, and optimize the entire digital footprint of a business, becoming a true full-stack digital marketer.
- PROS:
- Comprehensive Skill Set: Covers all critical digital marketing domains for a well-rounded foundation.
- Integrated Strategy: Emphasizes channel synergy, preparing students for strategic, real-world roles.
- Career Versatility: Opens diverse opportunities from specialist to manager, or freelance.
- Future-Ready: Focus on 2025 tools and strategies ensures industry relevance.
- Practical & Actionable: Strong emphasis on hands-on experience with live tools and platforms.
- CONS:
- Significant Time Commitment: The extensive curriculum demands considerable dedication, potentially challenging for those with limited availability.
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