Learn everything from the Basics of OTTO SEO to Advanced level!
What you will learn
Add OTTO Pixel to your WordPress site using the Code Snippets plugin
Add new client properties to our team email account for Google Search Console, Google Analytics, and Google Business Profile
Manage activated locations in Google Search Console within Search Atlas
Set up the knowledge graph for an OTTO project in Search Atlas. Key steps include selecting the business language, inputting business details accurately
Why take this course?
The OTTO SEO video tutorial provides a comprehensive guide to optimizing websites and enhancing online presence through various SEO techniques and tools. The course covers adding OTTO Pixel to WordPress using the Code Snippets plugin, configuring Google Search Console for efficient management, and integrating client properties into platforms like Google Analytics and Google Business Profile. It highlights the importance of optimizing title tags, meta descriptions, alt text, heading tags, canonical tags, and OpenGraph tags to improve search engine visibility and social sharing.
Advanced modules delve into strategies like internal linking, semantic analysis, and entity optimization to enhance site performance. The course also introduces tools like the AI Landing Page Builder for creating customized local pages, schema markup modules for structured data, and the Custom HTML Content Module for efficient web page expansion. Additionally, it explores content creation strategies using topical maps and supplemental content tools.
Local SEO techniques include optimizing Google Business Profiles, managing reviews, creating posts, and leveraging local citations. The course also covers innovative tactics like building Cloud Stacks for backlinks and using press release distribution to boost authority. Emphasizing attention to detail and actionable insights, the tutorial equips viewers with tools and strategies to optimize SEO effectively, without requiring direct actions during the learning process.