Build and launch AI product ads using ChatGPT, Midjourney, Sora, VEO3, Leonardo AI, Google Gemini’s Nano Banana
β±οΈ Length: 1.0 total hours
π₯ 24 students
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Course Overview
- Strategic AI Integration in Marketing:
- Embrace AI to revolutionize your digital advertising workflows, transforming traditional marketing into an agile, AI-powered system from concept to deployment. This course provides a strategic framework for integrating AI across your entire marketing funnel.
- Understand the paradigm shift towards AI-driven content creation, enabling rapid ideation, design, and deployment of compelling ad creatives that resonate deeply with target audiences.
- Mastering the AI-Driven Creative Workflow:
- Learn to orchestrate a seamless AI pipeline for content generation, augmenting human creativity rather than replacing it. Deliver impactful, data-informed visuals and narratives with unprecedented speed.
- Dive into a comprehensive methodology for harnessing artificial intelligence to conceptualize, visualize, and animate marketing assets, achieving efficiency and innovation.
- Unlocking Persuasive Communication with AI:
- Craft compelling ad copy, hooks, and narratives using intelligent language models (LLMs) to capture attention and drive conversions. Focus on maintaining a consistent brand voice.
- Develop expertise in fine-tuning AI outputs for clear, persuasive customer engagement, ensuring every piece of content speaks directly to your ideal customer.
- Elevating Brand Aesthetics Through Generative AI:
- Generate high-fidelity visuals and short video clips that not only engage but also uphold and enhance your brand’s aesthetic standards. Explore diverse, unique, and professional-grade imagery.
- Understand the principles of visual consistency and brand identity within an AI-generated context, ensuring your advertisements authentically represent your product’s value.
- Strategic AI Integration in Marketing:
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Requirements / Prerequisites
- Basic Digital Marketing Acumen:
- A foundational understanding of digital advertising concepts, including ad platforms, campaign objectives, and audience segmentation, will provide beneficial context. No deep technical AI expertise is required.
- Creative Curiosity and Experimentation:
- An open mind and willingness to experiment with new AI technologies and creative approaches are essential. Embrace iterative learning and unconventional methods for content creation.
- Access to Digital Tools and Internet:
- Reliable internet access, a modern web browser, and basic computer literacy are necessary. Be prepared for potential subscription costs associated with premium AI services for full functionality.
- Basic Digital Marketing Acumen:
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Skills Covered / Tools Used
- Advanced Prompt Engineering:
- Develop sophisticated prompting strategies for large language models (ChatGPT, Google Gemini’s Nano Banana) to generate precise marketing copy, ad headlines, call-to-actions, and narrative structures. Master iterative prompt refinement.
- Generative Visual Storytelling:
- Utilize cutting-edge image generation platforms (Midjourney, Leonardo AI) to conceptualize and produce high-quality product visuals, lifestyle imagery, and abstract brand assets. Apply principles of composition, lighting, and style.
- AI-Powered Video Content Creation:
- Transform static images and concepts into dynamic, engaging short-form video advertisements using advanced text-to-video or image-to-video AI tools (Sora, VEO3). Create scroll-stopping animations and transitions.
- Rapid Prototyping and Validation:
- Employ tools like Nano Banana for quick conceptualization and market testing of ad ideas, allowing for agile feedback loops and data-driven decision making. Develop efficient iteration workflows.
- Multi-Platform Asset Packaging:
- Strategize and prepare AI-generated marketing assets for optimal performance across diverse digital channels, including YouTube, TikTok, Instagram, and various paid ad networks. Understand platform-specific technical needs.
- Brand Consistency & Quality Assurance:
- Implement strategies to maintain a cohesive brand identity throughout AI-generated content, focusing on color palettes, typography, layout, and overall visual integrity. Develop a critical eye for quality control.
- Advanced Prompt Engineering:
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Benefits / Outcomes
- Accelerated Market Entry & Product Launch:
- Drastically reduce the time and resources required for high-quality ad creative development, enabling faster testing and iteration of product marketing strategies and gaining a significant competitive advantage.
- Significant Cost Reduction in Creative Production:
- Minimize reliance on expensive traditional design, photography, and video production agencies by leveraging powerful, accessible AI tools for asset generation. Optimize your marketing budget allocation.
- Empowered Creative Autonomy:
- Gain the ability to generate a vast array of unique marketing materials independently, fostering greater creative control and reducing bottlenecks. Empower non-designers to produce professional-grade visuals.
- Enhanced Digital Advertising Performance:
- Create more engaging and targeted ads that capture audience attention, leading to higher click-through rates, improved conversion metrics, and stronger ROI on ad campaigns.
- Future-Proofed Marketing Skill Set:
- Acquire highly sought-after skills in generative AI marketing, positioning yourself at the forefront of digital advertising innovation and significantly increasing your professional value in the marketplace.
- Accelerated Market Entry & Product Launch:
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PROS
- Cutting-Edge Technology: Learn to harness the latest advancements in AI for practical marketing applications, putting you at the forefront of the industry.
- Practical, Hands-On Application: Focus on actionable strategies and real-world implementation, ensuring you can immediately apply what you learn.
- High-Demand Skills: Acquire valuable expertise in AI-driven content creation and marketing automation, which are highly sought after by employers.
- Cost-Effective Creative Solutions: Significantly reduce marketing production expenses by leveraging AI tools to generate high-quality assets efficiently.
- Democratizes Content Creation: Enables individuals and small teams to produce professional-grade marketing materials without extensive prior design or video editing experience.
- Rapid Iteration & Optimization: Facilitates quick testing and refinement of ad concepts, leading to more effective and data-driven campaigns with faster results.
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CONS
- Rapidly Evolving Tool Landscape: The AI ecosystem is constantly changing, requiring a commitment to continuous learning and adaptation to new versions or platforms.
Learning Tracks: English,Marketing,Product Marketing
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