Cut Through the Noise: A Strategic Approach to AI in Marketing
What you will learn
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Understand the fundamentals of artificial intelligence and its applications in modern marketing.
Identify key AI tools and technologies used across the marketing funnel.
Analyze and optimize the customer journey using AI-powered insights.
Apply AI in content creation, personalization, and customer engagement.
Utilize predictive analytics and machine learning for better decision-making.
Design data-driven segmentation and targeting strategies using AI.
Build AI-integrated marketing strategies that align with business goals.
Evaluate and implement AI tools for automation in email, chat, and media buying.
Adapt leadership and marketing planning approaches in an AI-first environment.
Develop a 30-60-90 day strategic AI roadmap for practical business execution.
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