Cut the noise. Build brands that grow. A practical, BS-free course on brand identity, positioning and growth strategy.
What you will learn
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How to apply proven strategic frameworks like Aakerβs Brand Vision and Dunfordβs Positioning Canvas
How to balance long- and short-term growth with evidence-based models like the 60/40 Rule
How to recognize and avoid common pitfalls, from outdated branding myths to short-sighted performance obsessions
How to think like a strategist by asking the right questions, not just following checklists
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