Master Account-Based Marketing and Enhance Your B2B Marketing to Focus on Ideal Customers and Increase Your Conversions
What you will learn
Understand the specifics of account-based marketing
How to build an account-based strategy and maximize its efficiency
What are ideal accounts? How to identify them for promoting your offers
What is competitive analysis? What methods and tools are available for this? How do you use them
What the ideal customer profile (ICP) is and be able practically to create for own projects
How to get information about a target accounts through LinkedIn Sales Navigator and email outreach tools
How to use Snovio for collecting the contacts of your prospects
How to use ad launch and email marketing methods
How to create an email sequence to attract prospects
What information you should consider to understand your email marketing results
What types of follow-ups exist and their benefits for your ABM strategy
What an omnichannel strategy is and how it is used in ABM
What are marketing and content funnels and how they work
Understand how to communicate with accounts to engage them in your product
What aspects to consider for effective analysis of your ABM efforts
How to work with analytical tools
How to use ChatGPT to effectively communicate with clients
Add-On Information:
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- Unlock a **precision-driven approach** to B2B growth, moving beyond broad campaigns to hyper-targeted engagement.
- Develop the capability to identify and prioritize **high-value accounts** that represent your most significant revenue opportunities.
- Craft compelling, **personalized narratives** that resonate deeply with the unique needs and challenges of your key prospects.
- Integrate a **data-informed methodology** to continuously refine your outreach and maximize the impact of every interaction.
- Master the art of **cross-functional alignment** between sales and marketing teams, ensuring seamless execution of your ABM strategy.
- Learn to leverage **digital channels and content effectively** to capture attention and build meaningful relationships with decision-makers.
- Gain insights into **measuring ROI** through actionable analytics, allowing you to demonstrate the tangible success of your ABM initiatives.
- Understand the strategic importance of **customer advocacy** and how to cultivate it within your target accounts.
- Explore techniques for **mapping the buyer’s journey** within complex organizations and tailoring your approach at each stage.
- Discover how to create a **sustainable ABM framework** that drives consistent pipeline growth and strengthens customer loyalty.
- Equip yourself with the skills to build a **robust and scalable account engagement engine**, adaptable to evolving market dynamics.
- Empower your organization to **cut through the noise** by delivering relevant, timely, and impactful marketing communications.
- Learn to orchestrate a **unified customer experience** that fosters trust and positions your brand as a trusted advisor.
- Proactively **identify and mitigate potential objections** by understanding the internal landscape of your target accounts.
- Master the art of **storytelling within a business context** to create memorable and persuasive communication.
- PROS: This course offers practical, actionable strategies for tangible B2B growth and equips participants with in-demand skills for modern marketing.
- PROS: The focus on efficiency and ideal customer targeting promises a direct impact on conversion rates and marketing ROI.
- CONS: Success heavily relies on the participant’s existing B2B sales and marketing infrastructure and their willingness to invest in necessary tools and data.
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