Learn how to accelerate your online business growth and design your customer experience to affect decision-making flow
What you will learn
Understand the basics of online buying behavior and how to motivate your target audience to act
How to increase conversions and sales with behavioral techniques and capitalize on cognitive biases
Intelligently employ behavioral science principles like Scarcity, Commitment or Loss Aversion, so that your assets and messages become more compelling
Use proven tools such as Social proof, Goldilock effect, Anchoring or Paradox of Choice to help you eliminate friction from the buying process
Close the gap between trigger and purchase faster, so that your existing and potential customers spend less time exposed to competitor brands and messaging
Understand the fundamental principles of commercial communication
Description
How do you get people to vaccinate, quit smoking or buy a product online? By providing information on the benefits they will obtain if they act?
Unfortunately, giving people more information on what will gain from acting in many cases simply does not work.
In this course you will find out why it is often much more effective to make the desired behavior easy or simply to change the context in which people take decisions.
Upon completing this course you will feel confident about mastering the principles of selling online, no matter if you manage a huge venue like Amazon or a small Facebook marketplace.
You will gain an understanding of basic psychology and why psychological principles are so important in marketing.
You will discover how psychology influences the buying process.
You will be able to employ marketing tactics, based on key psychological principles, that are most appropriate and effective for your market and brand.
The topics I will cover in this course are:
– An introduction to Behavioral Economics and why Daniel Kahneman believes “People think much less then they think they think”
– How does Behavioral Economics relate to digital marketing and online sales
– The power of Commitment devices as “Foot-in-the-door” technique to generate leads
– How to use the Scarcity principle to create a sense of urgency and close the gap between trigger and purchase
– How Social Proof can help you boost conversions
– Power of easy concepts simplifying the purchase journey of your customers
– How to use Loss Aversion to increase conversion rates and brand engagement…
…and many more powerful psychological principles to improve your online marketing effectiveness, packed with useful tips and implementation guidelines.
This course WILL NOT PROVIDE you with some magical 12-steps formula to help you crack all the secrets of digital marketing in 7 days.
This course WILL PROVIDE you with a set of THINKING PRINCIPLES and a solid understanding of human psychology and marketing that will help you design choice options to influence the way people choose, as you would like.
Once you complete the course you will understand why some renowned university professors, such as David Savage, argue the use of behavioral economics should be legislated due to its effectiveness.
Marketing | Digital Product Marketing | SEO | Digital marketing | Social media marketing | Marketing strategy |Email marketing | Marketing plan | Internet marketing | Digital marketing course | E-marketing | SEO services| Social marketing | Marketing research | Online advertising | Digital Strategy | Digital Marketing for Startups | Product Market Strategy | Product Marketing | Product pricing | Consumer behavior | Purchase Behavior | Anchoring | Decoy Effect | Social proof | Scarcity | Commitment devices | Purchase journey | Defaults | Customer experience | Choice architecture | Nudge | Heuristics | The paradox of choice | Behavioral Economics | Conversion rates | Loss aversion | Brand engagement | Framing | Choice Overload
Learn at your own pace
Gain new competence and skills
Register today!
Content
- Course Overview
- Unlock the secrets to driving customer engagement and conversion through a deep dive into the psychology of online consumer behavior.
- Discover how to ethically leverage behavioral economics principles to understand and influence decision-making at every stage of the customer journey.
- Go beyond traditional marketing tactics to implement science-backed strategies that create lasting customer loyalty and advocacy.
- Explore the intricate interplay between digital touchpoints and the human mind, revealing how to craft experiences that resonate and compel action.
- This course equips you with a potent toolkit to optimize your digital marketing efforts by understanding the “why” behind customer choices.
- Requirements / Prerequisites
- A foundational understanding of digital marketing concepts (e.g., SEO, content marketing, social media) is beneficial but not strictly mandatory.
- Curiosity and a willingness to explore how psychological principles can be applied to business growth.
- Access to a computer and internet for accessing course materials and practical exercises.
- An interest in analyzing user behavior and identifying patterns for strategic advantage.
- Skills Covered / Tools Used
- Cognitive Bias Identification: Recognizing common biases (e.g., confirmation bias, scarcity, anchoring) and how they affect online decisions.
- Heuristic Application: Understanding and implementing mental shortcuts that consumers use for quick decision-making.
- Nudge Theory in Practice: Designing subtle prompts and choice architectures to gently guide users towards desired outcomes.
- Customer Journey Mapping (Behavioral Lens): Analyzing and redesigning customer touchpoints through a psychological framework.
- A/B Testing with Behavioral Insights: Formulating hypotheses and interpreting results based on behavioral science principles.
- Persuasion Techniques: Ethical application of principles of influence (e.g., social proof, reciprocity) in digital content.
- Data Interpretation (Behavioral Focus): Extracting actionable insights from analytics by understanding the underlying psychological drivers.
- Tools (Conceptual): While no specific software is mandated, the course will discuss how principles can be applied within platforms like Google Analytics, social media management tools, CRM systems, and website builders.
- Benefits / Outcomes
- Achieve significant improvements in conversion rates and customer lifetime value.
- Develop a distinct competitive advantage by understanding and influencing customer behavior more effectively.
- Design more impactful and resonant marketing campaigns that connect with your audience on a deeper level.
- Build stronger customer relationships based on an understanding of their needs and decision-making processes.
- Reduce wasted marketing spend by focusing on strategies proven to work with human psychology.
- Gain the confidence to experiment with novel marketing approaches grounded in scientific evidence.
- Become a more strategic and analytical marketer capable of driving measurable business growth.
- PROS
- Highly practical and actionable strategies for immediate business impact.
- Provides a unique and differentiating perspective on digital marketing.
- Empowers learners with a deeper understanding of human psychology for ethical and effective influence.
- CONS
- May require a shift in traditional marketing mindset, demanding dedicated learning and application.
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