Analytics, Planning, Implementation & Control ; Beyond Digital and Social Media Marketing; for bba/ mba students, cmo
β±οΈ Length: 11.4 total hours
β 4.31/5 rating
π₯ 31,748 students
π January 2026 update
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- Course Overview
- This comprehensive Masterclass dives deep into the core tenets of modern marketing, moving beyond surface-level digital tactics to build robust, data-driven marketing strategies and executable management plans.
- It’s meticulously designed for ambitious BBA/MBA students and aspiring Chief Marketing Officers (CMOs) seeking to master the entire marketing lifecycle, from initial strategic formulation to ongoing performance evaluation and adaptation.
- The curriculum emphasizes a holistic approach, integrating traditional strategic frameworks with cutting-edge analytical techniques to navigate the complexities of today’s dynamic marketplace.
- Expect a structured progression through the key phases of marketing: rigorous analytics for market understanding, strategic planning for competitive advantage, effective implementation of marketing initiatives, and diligent control for sustained success and ROI maximization.
- While acknowledging the digital landscape, the course’s strength lies in its ability to contextualize digital and social media marketing within a broader strategic framework, ensuring they serve overarching business objectives rather than existing in isolation.
- The January 2026 update signifies a commitment to incorporating the latest industry trends, tools, and best practices, making this a future-forward learning experience.
- With an impressive 4.31/5 rating from over 31,748 students, this course has a proven track record of delivering substantial value and actionable insights.
- The 11.4 total hours of content are densely packed with strategic thinking and practical application, ensuring efficient knowledge acquisition.
- Requirements / Prerequisites
- A foundational understanding of general business principles, as typically acquired during an undergraduate business degree (BBA).
- Familiarity with basic marketing concepts, terminology, and the marketing mix (Product, Price, Place, Promotion).
- Basic proficiency in data interpretation and a willingness to engage with quantitative information.
- An open mind to challenge existing marketing paradigms and embrace strategic, analytical thinking.
- Access to a reliable internet connection and a device capable of streaming video content.
- Skills Covered / Tools Used
- Strategic Framework Development: Mastering frameworks like SWOT, Porter’s Five Forces, Ansoff Matrix, and BC-G, to name a few, for comprehensive market analysis and positioning.
- Market Segmentation & Targeting: Techniques for identifying distinct customer groups and selecting the most promising segments for focused marketing efforts.
- Positioning Strategy: Crafting compelling value propositions and differentiating brands in crowded markets.
- Marketing Mix Optimization: Advanced strategies for product, pricing, distribution, and promotion that align with overall business goals.
- Brand Management Fundamentals: Building and nurturing strong, resilient brands that resonate with target audiences.
- Marketing Analytics & Measurement: Understanding key performance indicators (KPIs), setting up dashboards, and interpreting data to drive decision-making. This includes an introduction to concepts like ROI, CLV, and CAC, without necessarily diving into specific software.
- Implementation Planning: Translating strategic objectives into actionable marketing plans with clear timelines, responsibilities, and resource allocation.
- Marketing Budgeting & Resource Allocation: Efficiently managing marketing budgets to achieve maximum impact.
- Performance Monitoring & Control: Establishing systems for tracking marketing campaign performance, identifying deviations, and implementing corrective actions.
- Competitive Analysis: Deeper insights into competitor strategies, market share dynamics, and identifying potential threats and opportunities.
- Customer Relationship Management (CRM) Principles: Understanding the strategic importance of building and maintaining long-term customer relationships, even if not mastering specific CRM software.
- Benefits / Outcomes
- Develop the ability to think like a strategic marketer, capable of designing integrated marketing plans that drive business growth.
- Gain the confidence to analyze complex market data and translate insights into effective marketing actions.
- Become proficient in articulating and defending marketing strategies to senior leadership.
- Acquire the skills to manage and control marketing initiatives for optimal resource utilization and return on investment.
- Prepare for leadership roles in marketing, equipped with a comprehensive understanding of strategic planning and operational management.
- Understand how to leverage digital and social media marketing as components of a larger, well-defined marketing strategy.
- Enhance your analytical capabilities for informed decision-making in any business context.
- Build a strong foundation for a successful career in marketing management, from entry-level strategy roles to CMO positions.
- The capacity to anticipate market shifts and proactively adapt marketing strategies to maintain a competitive edge.
- A structured approach to problem-solving within marketing challenges, leading to more efficient and effective solutions.
- PROS
- Comprehensive Strategic Depth: Moves beyond tactics to focus on foundational strategy, crucial for long-term success.
- Proven Popularity & High Rating: Indicates significant student satisfaction and perceived value.
- Up-to-date Content (Jan 2026 Update): Suggests relevance and incorporation of current industry practices.
- Broad Applicability: Relevant for both BBA and MBA students, and aspiring CMOs.
- Holistic Approach: Integrates various aspects of marketing for a complete understanding.
- CONS
- Potential for Overwhelm: The broad scope might be challenging for individuals with very limited prior business or marketing exposure.
Learning Tracks: English,Marketing,Marketing Fundamentals
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