Growth Marketing; Conversion Rate Optimization for B2B CRO & A/B Testing for Lead Generation Funnels, Websites, Etc.
β±οΈ Length: 4.0 total hours
β 4.67/5 rating
π₯ 16,174 students
π September 2025 update
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- Course Overview
- This comprehensive 4-hour course, Conversion Rate Optimization (CRO) with Dekker, is meticulously designed for growth marketers aiming to elevate their digital marketing performance.
- With a stellar 4.67/5 rating from over 16,174 students and a recent update in September 2025, this program offers a highly relevant and impactful learning experience.
- The curriculum is laser-focused on driving measurable results through strategic optimization techniques, particularly for B2B environments, and leverages the power of A/B testing to refine lead generation funnels, websites, and other critical digital touchpoints.
- You will embark on a journey to transform underperforming digital assets into high-converting machines, ensuring every visitor interaction contributes meaningfully to your business objectives.
- The course emphasizes a data-driven approach, moving beyond guesswork to implement scientifically validated methods for improving user experience and maximizing conversion rates across diverse online platforms.
- Understand the fundamental principles that underpin successful CRO and learn how to apply them practically to achieve sustainable growth in the competitive B2B landscape.
- The instructor, Dekker, is renowned for their ability to demystify complex CRO concepts and provide actionable strategies that can be implemented immediately.
- This program is an essential resource for anyone looking to achieve significant improvements in their online lead generation, customer acquisition, and overall marketing ROI.
- Gain a deep understanding of the entire CRO lifecycle, from initial hypothesis generation to rigorous testing and iterative implementation.
- The course will equip you with the mindset and toolkit necessary to continuously optimize your digital marketing efforts for peak performance.
- Explore advanced strategies for segmenting audiences and tailoring optimization efforts to specific user behaviors and journey stages.
- Learn how to identify key bottlenecks in your conversion funnels and develop targeted solutions to overcome them.
- The practical demonstrations and case studies will provide real-world context and inspire innovative optimization ideas.
- Master the art of persuasive design and compelling copywriting that resonates with your target B2B audience and drives action.
- Understand the ethical considerations and best practices in CRO to ensure a positive and trustworthy user experience.
- Requirements / Prerequisites
- A foundational understanding of digital marketing principles, including concepts like traffic, engagement, and conversions, is beneficial.
- Familiarity with basic website terminology and functionality is recommended.
- Access to a computer with internet connectivity is required for course engagement and practical application.
- An open mind and a willingness to experiment with new strategies and data-driven decision-making.
- While not strictly required, prior experience with analytics platforms like Google Analytics will enhance the learning experience.
- A genuine desire to improve the effectiveness of your online marketing campaigns.
- The ability to critically analyze website performance and user behavior.
- A curiosity about how small changes can lead to significant improvements in conversion metrics.
- An understanding of your target audience’s needs and pain points will be valuable for applying learned concepts.
- No advanced technical skills are necessary; the focus is on strategic application rather than deep coding knowledge.
- Skills Covered / Tools Used
- Proficiency in formulating data-backed hypotheses for optimization.
- Skill development in conducting user behavior analysis to identify friction points.
- Expertise in designing and implementing A/B tests for landing pages and website elements.
- The ability to interpret A/B test results and draw actionable insights.
- Competency in optimizing email campaigns for higher open and click-through rates.
- Strategic thinking for overall marketing funnel enhancement.
- Understanding and application of persuasive design principles.
- Data interpretation and visualization for reporting and decision-making.
- User journey mapping and optimization.
- Competitor analysis for identifying optimization opportunities.
- While specific tools are not the primary focus, the principles taught are applicable to platforms like Google Analytics, Hotjar, Optimizely, VWO, and various A/B testing frameworks.
- The course emphasizes the methodology behind tool usage, making you adaptable to different software.
- Benefits / Outcomes
- Significantly increase the number of leads generated from your website and marketing campaigns.
- Boost sales and revenue by converting more visitors into paying customers.
- Improve the return on investment (ROI) of your digital marketing spend by making existing traffic more effective.
- Gain a competitive edge by understanding and implementing cutting-edge CRO strategies.
- Develop a systematic approach to continuous improvement for your online presence.
- Enhance user experience on your website, leading to increased engagement and reduced bounce rates.
- Become a more data-driven and effective marketer, capable of demonstrating measurable impact.
- Master the art of persuasion in digital communication to encourage desired user actions.
- Unlock the hidden potential of your existing website traffic.
- Build more effective and efficient lead generation funnels tailored for the B2B market.
- Empower yourself with the knowledge to identify and fix conversion barriers.
- Contribute directly to business growth through impactful optimization efforts.
- Enhance your professional value and marketability within the growth marketing domain.
- Develop a strategic framework for ongoing website and campaign performance improvement.
- PROS
- Actionable Insights: The course provides practical, immediately applicable strategies that can be implemented to see tangible results.
- B2B Focus: Specific emphasis on B2B CRO makes it highly relevant for professionals in this sector.
- Proven Instructor: Dekker’s reputation and the course’s high rating indicate quality instruction.
- Comprehensive Coverage: Covers a wide array of optimization areas beyond just websites, including email and overall marketing.
- Data-Driven Approach: Emphasizes a scientific, data-informed methodology, moving beyond guesswork.
- CONS
- Tool Agnostic: While a strength for adaptability, beginners might desire more in-depth walkthroughs of specific popular CRO tools.
Learning Tracks: English,Marketing,Digital Marketing
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