Advanced cases for bba/mba students to cmo on Strategy, Plan, Program incl international/digital marketing. Use AI Coach
β±οΈ Length: 8.6 total hours
β 4.34/5 rating
π₯ 22,177 students
π August 2025 update
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- Course Overview
- This course offers an advanced exploration of Philip Kotler’s seminal marketing management principles, designed for ambitious BBA and MBA students aspiring to excel in strategic marketing leadership.
- It serves as a comprehensive bridge from foundational marketing theory to the practical realities of becoming a Chief Marketing Officer (CMO), equipping learners with the foresight and strategic acumen required to navigate complex market landscapes.
- The curriculum dives deep into the critical pillars of marketing strategy, planning, and program execution, emphasizing the integration of contemporary digital and international marketing paradigms.
- Leveraging an AI Coach, students will receive personalized guidance and support, fostering a dynamic and interactive learning experience tailored to their individual progression.
- With a focus on real-world application, the course prepares participants to tackle contemporary marketing challenges, from developing disruptive digital campaigns to crafting effective global market entry strategies.
- The content is meticulously curated to provide a holistic understanding of marketing management, enabling students to formulate and implement robust, data-driven marketing initiatives.
- Expect an immersive journey into the art and science of marketing, grounded in Kotler’s authoritative framework and enriched with contemporary insights.
- This program is ideal for individuals seeking to cultivate a strategic mindset and develop the sophisticated decision-making capabilities essential for senior marketing roles.
- The August 2025 update ensures the course remains at the forefront of marketing thought and practice, reflecting the latest industry trends and technological advancements.
- Requirements / Prerequisites
- A solid foundational understanding of general marketing principles, typically acquired through undergraduate business courses or equivalent professional experience.
- Familiarity with basic business strategy concepts and economic principles is beneficial.
- Access to a reliable internet connection and a device capable of streaming video content.
- An inquisitive mindset and a strong desire to engage with complex marketing challenges.
- While not mandatory, prior exposure to case study methodologies or problem-based learning environments can enhance the learning experience.
- Skills Covered / Tools Used
- Strategic Marketing Planning: Developing comprehensive, long-term marketing plans aligned with organizational objectives.
- Market Segmentation, Targeting, and Positioning (STP): Mastering the art of identifying and catering to specific customer segments.
- Product Management and Innovation: Strategies for product lifecycle management, new product development, and market entry.
- Pricing Strategies: Analyzing and implementing effective pricing models across diverse market conditions.
- Distribution Channel Management: Optimizing supply chains and retail strategies for maximum reach and efficiency.
- Integrated Marketing Communications (IMC): Orchestrating promotional campaigns across various media channels, both traditional and digital.
- Digital Marketing Strategy: Leveraging online platforms, social media, SEO, SEM, and content marketing for customer engagement and acquisition.
- International Marketing: Navigating the complexities of global markets, cultural differences, and cross-border trade.
- Brand Management: Building and maintaining strong, resonant brands that drive customer loyalty and market share.
- Marketing Analytics and Measurement: Utilizing data to track performance, derive insights, and inform strategic decisions.
- AI-Powered Marketing Insights: Employing AI tools for trend analysis, customer segmentation, and campaign optimization.
- Case Study Analysis: Developing critical thinking and problem-solving skills through the examination of real-world marketing scenarios.
- Benefits / Outcomes
- Develop the strategic vision and tactical execution skills necessary to thrive in senior marketing leadership roles.
- Gain the confidence to formulate and present compelling marketing strategies to stakeholders.
- Enhance your ability to analyze complex marketing problems and devise innovative solutions.
- Become proficient in integrating digital and international marketing considerations into overall marketing plans.
- Acquire the practical knowledge to translate marketing theory into actionable business results.
- Build a robust understanding of the CMO’s role and responsibilities in today’s dynamic business environment.
- Improve your decision-making capabilities through rigorous case study analysis and AI-guided feedback.
- Elevate your career prospects with a marketable skillset that is highly sought after by employers.
- Foster a deeper appreciation for the strategic importance of marketing in achieving organizational success.
- Cultivate a lifelong learning mindset, staying abreast of evolving marketing trends and technologies.
- PROS
- Authoritative Content: Based on the universally recognized framework of Philip Kotler, ensuring a high standard of theoretical grounding.
- Practical Application Focus: Emphasizes case studies and real-world scenarios, bridging the gap between theory and practice.
- Modern Relevance: Integrates crucial contemporary topics like digital and international marketing, essential for today’s market.
- AI Coach Support: Offers personalized, intelligent assistance, enhancing the learning experience and addressing individual needs.
- Comprehensive Coverage: Aims to provide a thorough understanding of the breadth of marketing management.
- CONS
- Potentially Dense for Beginners: The advanced nature and depth of Kotler’s work may present a steeper learning curve for those with minimal prior marketing exposure.
Learning Tracks: English,Marketing,Marketing Fundamentals
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