Media Training to look great on CNBC and get the quotes you want in the Wall Street Journal
β±οΈ Length: 1.9 total hours
β 4.30/5 rating
π₯ 25,781 students
π October 2024 update
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Course Overview
- This comprehensive course is meticulously designed for financial service professionals aiming to master the art of media engagement, transforming potentially daunting appearances into powerful opportunities for brand enhancement and thought leadership.
- Go beyond basic communication to cultivate a commanding and credible presence on premier financial news outlets like CNBC and in influential publications such as The Wall Street Journal.
- Understand the intricate dynamics of the financial media landscape, learning how to strategically position your expertise and insights to resonate with target audiences and key stakeholders.
- Develop a proactive approach to media relations, enabling you to confidently navigate interviews, control narratives, and ensure your message is not only heard but accurately represented.
- Equip yourself with the advanced techniques necessary to convert complex financial information into accessible, impactful, and quotable statements that drive public perception and industry dialogue.
- This training empowers you to become a sought-after voice, capable of delivering polished, persuasive, and authoritative commentary that elevates both your personal brand and your organization’s reputation.
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Requirements / Prerequisites
- A foundational understanding of financial markets, products, or services is recommended, as the course focuses on communicating this expertise effectively to external audiences.
- An eagerness to develop and refine public speaking and presentation abilities is essential, as the curriculum is geared towards enhancing your performance in high-stakes media environments.
- Access to a reliable internet connection and a device capable of video playback is necessary to fully engage with the course materials, including practical demonstrations and examples.
- No prior formal media training or experience with television appearances is required; this course is structured to build skills from the ground up, making it suitable for all levels of media exposure.
- A willingness to critically self-evaluate and practice learned techniques will maximize the benefits, as consistent application is key to internalizing effective media strategies.
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Skills Covered / Tools Used
- Non-Verbal Communication Enhancement: Master the subtle yet powerful nuances of body language, facial expressions, and confident posture to project authority and trustworthiness during all media interactions.
- Crisis Communication Frameworks: Learn how to prepare for, respond to, and manage reputational risks during unforeseen negative events, ensuring a calm, controlled, and credible media presence under pressure.
- Strategic Narrative Development: Craft compelling stories from intricate financial data, translating complex economic concepts into engaging, relatable narratives that capture audience attention and retention across platforms.
- Optimizing Virtual Media Presence: Acquire best practices for technical setup, lighting, audio quality, and professional background selection to ensure a polished and impactful appearance in remote interviews and online panels.
- Media Relationship Building & Outreach: Understand the inner workings of financial journalism, identify key reporters, and develop ethical, mutually beneficial relationships that lead to positive coverage and proactive outreach opportunities.
- Ethical Communication & Compliance: Navigate the delicate balance of transparency, disclosure, and regulatory compliance while communicating sensitive financial information to the public, avoiding misrepresentation and maintaining integrity.
- Dynamic Question Anticipation: Develop advanced techniques for predicting challenging or off-script questions, allowing for thoughtful preparation and the ability to skillfully bridge back to core messages without evasion.
- Visual & Auditory Impact Techniques: Employ vocal modulation, pacing, and visual aids (where applicable) to enhance message delivery, ensuring your points are not only clear but also memorable and persuasive.
- Post-Appearance Analysis & Feedback Integration: Learn to critically review your media appearances, analyze coverage, and incorporate feedback to continuously refine your communication style and impact.
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Benefits / Outcomes
- Elevated Professional Credibility: Solidify your status as a respected and authoritative voice within the financial sector, significantly boosting both your personal and organizational brand recognition and trust.
- Strategic Influence & Thought Leadership: Gain the capacity to proactively shape public discourse on critical financial topics, establishing yourself as an industry leader and an indispensable source of expert opinion.
- Enhanced Reputational Resilience: Acquire the essential tools to effectively navigate intense media scrutiny, proactively mitigating reputational risks and safeguarding your professional standing during challenging times.
- Increased Media Engagement Opportunities: Become a preferred expert for leading financial journalists, unlocking more frequent and prestigious media appearances across a diverse range of high-profile platforms.
- Superior Communication Efficacy: The advanced communication skills developed will translate directly into more impactful interactions with clients, colleagues, and stakeholders, fostering greater clarity and confidence.
- Versatile Media Adaptability: Cultivate agile communication abilities applicable across all media formats, from live television broadcasts and radio interviews to podcasts and digital print, ensuring consistent, compelling delivery.
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PROS
- Delivers highly practical, actionable strategies immediately applicable to real-world media scenarios within the financial industry.
- Specifically tailored to address the unique communication challenges and opportunities faced by financial service professionals.
- Offers efficient, focused learning within a 1.9-hour timeframe, maximizing knowledge acquisition with minimal disruption to your schedule.
- Boasts strong social proof with a high rating (4.30/5) and a large student base (25,781), affirming its quality and relevance.
- Empowers participants to transform anxiety into confidence, enabling composed and impactful performances during public appearances.
- Directly contributes to career advancement by enhancing visibility, credibility, and networking opportunities in the financial sector.
- Features an October 2024 update, ensuring the content is current with the latest media trends and best practices.
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CONS
- As a self-paced online course, it inherently lacks the real-time, personalized feedback and direct interaction with instructors or peers that a live workshop or one-on-one coaching session would offer, which can be vital for refining subtle communication nuances.
Learning Tracks: English,Finance & Accounting,Other Finance & Accounting
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