Advanced program in Marketing including Analytics; Beyond Digital and Social Media Marketing; for bba/ mba students, cmo
β±οΈ Length: 11.3 total hours
β 4.48/5 rating
π₯ 29,852 students
π January 2025 update
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- Course Overview
- Delve into an advanced curriculum meticulously crafted for aspiring and current marketing leaders, extending far beyond the conventional scope of digital and social media tactics.
- Discover how to formulate and implement holistic marketing strategies that drive sustainable growth and establish market leadership across diverse industries and competitive landscapes.
- Explore cutting-edge methodologies for integrating marketing analytics into every strategic decision, transforming raw data into actionable insights for unparalleled campaign effectiveness.
- Master the art of strategic marketing management, understanding the intricate interplay between brand development, product innovation, pricing models, distribution channels, and integrated communications.
- Position yourself to lead high-performing marketing teams and influence organizational direction by developing a profound understanding of global market dynamics, consumer psychology, and competitive advantage.
- Prepare for top-tier marketing roles by engaging with real-world case studies and frameworks designed to foster critical thinking and innovative problem-solving in complex business environments.
- Requirements / Prerequisites
- Ideal for BBA/MBA students seeking to specialize and excel in advanced marketing strategy, and for existing CMOs or senior marketing professionals aiming to refine and update their strategic toolkit.
- A foundational understanding of core marketing principles and business concepts is highly recommended to fully leverage the advanced nature of this program.
- Possess an analytical mindset and a keen interest in data-driven decision-making, as the course heavily emphasizes the application of marketing analytics.
- Demonstrated ambition to assume leadership roles within the marketing domain and a commitment to understanding the complexities of global market operations.
- Basic familiarity with business operations and market research methodologies will be beneficial for contextualizing the strategic frameworks introduced.
- Skills Covered / Tools Used (Conceptual Understanding)
- Advanced Market Research and Segmentation: Techniques for deep dives into consumer insights, behavioral economics, and precise market segment identification, including psychographic and ethnographic analysis.
- Strategic Brand Building and Management: Developing robust brand architectures, crafting compelling brand narratives, managing brand equity, and leading integrated brand experiences across all touchpoints.
- Product and Portfolio Innovation: Strategies for new product development, lifecycle management, portfolio optimization, and fostering innovation pipelines aligned with market needs and competitive differentiation.
- Dynamic Pricing and Revenue Management: Mastering value-based pricing, competitive pricing strategies, psychological pricing tactics, and understanding pricing elasticity to optimize profitability.
- Omnichannel Distribution Strategy: Designing effective distribution networks, managing channel partners, integrating online and offline channels, and optimizing supply chain alignment for customer access.
- Integrated Marketing Communications (IMC) Mastery: Orchestrating synchronized campaigns across various traditional and modern media, understanding media planning, content strategy, and PR management beyond digital.
- Marketing Analytics & Performance Measurement: Applying advanced analytical frameworks, understanding attribution modeling, customer lifetime value (CLV) analysis, and marketing ROI calculation using conceptual tools and methodologies.
- Competitive Intelligence & Strategic Positioning: Utilizing frameworks like Porter’s Five Forces and SWOT analysis to assess market landscapes, identify competitive advantages, and formulate defensible market positions.
- Customer Experience (CX) and Relationship Management (CRM): Developing strategies to enhance customer journeys, foster loyalty, and manage long-term customer relationships through personalized and data-informed approaches.
- Global Marketing and Cultural Nuances: Adapting marketing strategies for international markets, understanding cross-cultural consumer behavior, and managing global brand consistency.
- Leadership and Influencer Skills: Cultivating the ability to lead diverse marketing teams, foster cross-functional collaboration, and influence organizational strategy with data-backed marketing insights.
- Benefits / Outcomes
- Become a Strategic Marketing Architect: You will gain the expertise to design, implement, and lead comprehensive marketing strategies that drive significant business growth and market share.
- Elevate Your Career Trajectory: This program is specifically designed to prepare you for executive leadership roles such as CMO, VP of Marketing, or Marketing Director, with a focus on advanced strategic thinking.
- Master Data-Driven Decision Making: Develop the ability to harness complex market data, interpret advanced analytics, and translate insights into profitable marketing actions and strategic adjustments.
- Cultivate Unrivaled Market Acumen: Acquire a deep understanding of consumer behavior, competitive dynamics, and emerging market trends, enabling you to anticipate shifts and innovate proactively.
- Build Resilient and Iconic Brands: Learn to craft compelling brand identities, develop enduring value propositions, and manage brand equity to foster strong customer loyalty and market recognition.
- Optimize Marketing Investment ROI: Gain the skills to meticulously plan and manage marketing budgets, ensuring every investment yields measurable returns and contributes directly to business objectives.
- Lead with Confidence and Vision: Emerge as a confident leader capable of inspiring teams, fostering innovation, and articulating a clear strategic vision that aligns marketing efforts with overall business goals.
- PROS
- Comprehensive Strategic Depth: Offers a holistic, advanced exploration of marketing strategy and management, moving beyond tactical execution to foundational principles.
- Analytics-Driven Focus: Integrates advanced analytics to empower data-driven decision-making, crucial for modern marketing leadership.
- Career Acceleration: Specifically designed to equip BBA/MBA students and CMOs for top-tier executive marketing roles, enhancing leadership capabilities.
- Real-World Relevance: Content is practical and applicable, bridging theory with implementation for immediate impact in diverse business settings.
- Exceptional Learner Satisfaction: A high rating of 4.48/5 from nearly 30,000 students underscores the course’s quality and effectiveness.
- Timely and Current: Updated for January 2025, ensuring the material reflects the latest trends and challenges in the marketing landscape.
- Efficiency in Learning: Delivers advanced concepts effectively within an accessible 11.3-hour duration, optimizing learning investment.
- Beyond Digital Perspective: Provides a crucial broader view of marketing, preparing professionals for an integrated approach to brand and market leadership.
- CONS
- Intensive Pace: The concentrated nature of advanced topics delivered within 11.3 hours may require significant dedication and focus for optimal absorption.
Learning Tracks: English,Marketing,Marketing Fundamentals
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