Growth Marketing; Conversion Rate Optimization for B2B CRO & A/B Testing for Lead Generation Funnels, Websites, Etc.
Why take this course?
π Course Headline:
π Growth Marketing Mastery: Conversion Rate Optimization (CRO) & A/B Testing for B2B, Websites, and More with Dekker Fraser, MBA
π Course Title:
Conversion Rate Optimization CRO & A/B Testing for Lead Generation Funnels, Websites, Etc.
π Course Description:
Dive deep into the world of B2B Conversion Rate Optimization (CRO) with our expert-led course designed to catapult your lead generation and customer acquisition strategies to new heights. Taught by Dekker Fraser, an seasoned MBA with Fortune 100 experience and a background in data analytics from the prestigious Kellogg School of Management at Northwestern University, this course promises to equip you with actionable insights and strategic frameworks for optimizing your marketing funnel.
Why This Course?
- Real-World Application: Gain insights from real-life examples where Dekker’s strategies have driven significant growth for companies ranging from tech giants like Sony to a Google-accelerator startup.
- Expert Advice: Learn from the experiences of colleagues who have successfully increased growth at top companies such as LinkedIn and Sephora.
Course Highlights:
π― Strategic CRO Insights Without A/B Testing: Discover how to hack growth using strategic insights that don’t necessitate A/B testing, courtesy of SEMrush (and other powerful tools).
- A/B and A/B/N Testing Tools: Master the use of Google Optimize & VWO for efficient A/B and multivariate testing.
- Mistakes to Avoid: Learn which tests are a waste of time and resources, and which ones can make a significant impact on your conversions.
- In-Depth Data Analysis: Understand the key mistakes and best practices when analyzing data for conversion optimization.
- Creative Strategies Worth Testing: Explore the top creative strategies that have proven effective and are worth testing in your own marketing efforts.
- Tailored Content for Each Funnel Stage: Optimize conversions based on the stages of awareness and the content most suited to each stage of your marketing funnel.
- Pricing Page Tests: Learn how to optimize pricing pages to maximize customer engagement and conversions.
- Preventing Cancellations / Drop-offs: Discover tactics to prevent potential customers from dropping off mid-funnel.
- Boost Conversions with Interactive Content: Use interactive content to engage users and drive higher conversion rates.
- Optimizing with Live Chat / Chatbots: Optimize page performance by effectively implementing live chat and chatbots.
- CRO Tools Breakdown: Get familiar with the essential CRO tools that will help you streamline your optimization process.
Instructor Profile:
Dekker Fraser brings over 11 years of marketing expertise, having worked with businesses small, medium, and large. His analytical prowess was honed at the Kellogg School of Management at Northwestern University, where he studied data analytics and marketing under the tutelage of marketing guru Philip Kotler.
π Transform Your Marketing Strategy:
Join us in this comprehensive course to transform your B2B conversion rate optimization strategies and elevate your growth marketing efforts to new levels. Whether you’re looking to optimize websites, improve lead generation funnels, or enhance customer acquisition, Dekker’s insights are invaluable. Enroll now and start your journey towards mastering CRO and A/B testing! π
Enroll Now and Unlock the Secrets to Maximizing Your Conversions! π
- Unlock the secrets to transforming website visitors into loyal customers and high-value leads through the proven methodologies of Conversion Rate Optimization (CRO) with industry expert Dekker.
- Dive deep into the strategic application of CRO principles specifically tailored for the nuances of B2B environments, where understanding buyer journeys and complex decision-making processes is paramount.
- Master the art of crafting compelling lead generation funnels that consistently capture qualified prospects, driving measurable growth for your business.
- Gain hands-on experience in designing and executing effective A/B testing strategies that isolate crucial variables, allowing you to make data-driven decisions and optimize every touchpoint.
- Go beyond basic analytics to understand the psychological triggers and user experience (UX) principles that significantly influence conversion rates.
- Learn to identify and address the critical friction points within your website or marketing funnels that are hindering conversions, turning potential drop-offs into successes.
- Develop a robust framework for continuous improvement, enabling you to iterate and refine your optimization efforts for sustained, long-term growth.
- Understand how to leverage customer feedback and behavioral data to inform your CRO strategies, ensuring your optimizations are aligned with your audience’s needs and preferences.
- Discover how to prioritize CRO efforts based on potential impact and ease of implementation, maximizing your return on investment (ROI).
- Build a comprehensive understanding of the entire CRO lifecycle, from initial hypothesis generation to post-optimization analysis and scaled implementation.
- Gain insights into the latest tools and technologies shaping the future of conversion rate optimization, empowering you to stay ahead of the curve.
- Develop the confidence to articulate and present CRO strategies and results to stakeholders, showcasing the tangible business value of your optimization initiatives.
- Learn to create persuasive calls-to-action (CTAs) that compel visitors to take desired actions, from downloading resources to requesting a demo.
- Understand the importance of segmentation and personalization in CRO, tailoring experiences to specific audience groups for maximum impact.
- Explore advanced testing methodologies beyond simple A/B tests, such as multivariate testing and split URL testing, for deeper optimization insights.
- PRO: This course offers a practical, action-oriented approach, equipping you with immediately applicable skills.
- PRO: Learning from Dekker provides access to real-world experience and expert insights in the B2B CRO space.
- PRO: The focus on lead generation funnels makes this course highly relevant for businesses seeking direct revenue growth.
- CONS: May require a foundational understanding of marketing principles for maximum benefit.