A Hands-on Guide to Email Marketing for Beginners. Learn How to Boost Your Business With Email Marketing Strategy
What you will learn
Understand why businesses need email marketing
Build Customer Database
Understand GDPR regulation and Privacy Policy
Learn different types of emails and how to use them
Segment Database
Learn basic elements of email
Design the first email with SendPulse
Design the first subscription form with SendPulse
Avoid emails going into spam
Measure email marketing performance
Work with Google Postmaster
Tag links with URL Builder and shorten links with Bit. ly
Learn about chatbots and how to work with SendPulse chatbot builder
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- Strategic Customer Connection: Go beyond simple messages to forge deep, lasting relationships with your audience, turning passive subscribers into active brand advocates and repeat buyers through compelling, well-timed outreach.
- Impactful Sales Generation: Learn to engineer email campaigns that don’t just inform, but actively persuade and convert, driving tangible sales increases and measurable ROI directly to your business bottom line.
- Personalization at Scale: Discover how to create highly individualized content that resonates deeply with diverse segments of your audience, making each recipient feel uniquely valued and understood, enhancing engagement without manual effort for every email.
- Ethical Data Mastery: Gain a solid understanding of how to ethically collect, manage, and utilize customer data, building trust and ensuring your marketing practices are not only effective but also compliant and respectful of privacy regulations.
- Visual Storytelling & Engagement: Master the art of crafting visually compelling emails that capture attention instantly, combining powerful design with persuasive copy to tell your brand’s story and drive desired actions seamlessly.
- Automation for Efficiency: Unlock the power of automated email sequences, setting up ‘set-it-and-forget-it’ campaigns that nurture leads, welcome new customers, recover abandoned carts, and more, freeing up your valuable time for strategic growth.
- Campaign Optimization & Iteration: Develop a data-driven mindset to continuously refine your email strategy, understanding how to interpret key performance indicators to make informed decisions that perpetually improve campaign effectiveness and achieve better results.
- Deliverability Fortification: Learn advanced techniques to ensure your emails consistently land in inboxes, bypassing common spam filters and reaching your intended audience, maximizing the visibility and impact of your carefully crafted campaigns.
- Subscriber Growth Tactics: Explore innovative strategies for organically expanding your email list with high-quality, engaged subscribers who are genuinely interested in your offerings, laying a strong foundation for future marketing success and audience loyalty.
- Cross-Channel Integration: Understand how email marketing seamlessly integrates with other digital marketing efforts, creating a cohesive and powerful multi-channel strategy that amplifies your overall brand message and reach across various platforms.
- Future-Proofing Your Outreach: Get a glimpse into emerging trends and tools like chatbots, preparing you to adapt your email strategy for the evolving digital communication landscape and maintain a competitive edge in how you connect with customers.
- Customer Journey Mapping: Learn to envision and strategize the entire customer journey through email, from initial interest to post-purchase loyalty and re-engagement, ensuring timely and relevant communication at every critical touchpoint.
- PROS:
- Highly Practical & Actionable: Focuses on immediate application, equipping you with real-world skills you can implement right away to boost sales and engagement.
- Beginner-Friendly Approach: Designed specifically for those new to email marketing, breaking down complex topics into easy-to-understand, digestible steps.
- Comprehensive Skill Set: Covers everything from foundational strategy and ethical compliance to advanced optimization and automation, making you a well-rounded email marketer.
- Sales-Oriented Mindset: Every lesson is geared towards increasing sales and conversions, providing direct strategies to impact your business’s revenue and growth.
- Ethical & Compliance Focused: Emphasizes building trust with your audience through adherence to privacy regulations, crucial for long-term brand reputation and sustainable marketing.
- CONS:
- Platform-Specific Tool Focus: While excellent for practical application, the heavy reliance on SendPulse might limit exposure to other popular email service providers (ESPs) and their unique feature sets.
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