Unlock the Power of Google Analytics 4: Your Journey from Setup to Data Mastery
What you will learn
The fundamentals of web analytics, including its principles and objectives
The importance of Key Performance Indicators, and how to track them
Mastery of your websiteβs Google Analytics 4 setup
Ability to craft an intuitive Google Analytics 4 interface
Setting up Google Tag Manager to track custom events and conversions
Effective data analysis through segmentation and filtering
Navigating standard reports and custom reports in Google Analytics 4
Advanced analysis with GA4 Exploration
Expert setting of the e-commerce block
Seamless integration with Googleβs suite of products, including Google Ads, Tag Manager, and Search Console
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- Gain a profound understanding of user behavior: Go beyond simple page views to truly comprehend how users interact with your digital properties, identifying their motivations and pain points across their entire journey.
- Transform raw data into strategic insights: Learn to move past mere data collection, adeptly extracting actionable intelligence that directly informs business strategy, product development, and marketing campaigns.
- Future-proof your analytics skills: Master GA4, Googleβs latest analytics platform, ensuring your expertise remains cutting-edge, relevant, and highly valuable in the rapidly evolving landscape of web measurement.
- Develop robust attribution models: Understand how to accurately credit various marketing touchpoints and channels, enabling you to optimize your budget allocation for maximum return on investment.
- Empower data-driven decision-making across your organization: Acquire the crucial ability to present complex analytical findings clearly and persuasively, enabling stakeholders to make informed choices with confidence.
- Craft bespoke data visualizations and dashboards: Design custom reports and dashboards tailored to specific departmental needs, making data consumption intuitive, efficient, and impactful for diverse audiences.
- Harness the power of event-driven data collection: Master the fundamental shift from session-based to event-based tracking, unlocking a more flexible, comprehensive, and granular understanding of all user interactions.
- Pinpoint conversion blockers and optimize user journeys: Utilize advanced analytical techniques to identify bottlenecks in your conversion funnels and design data-backed experiments to improve user flow and goal completion rates.
- Establish a clean, reliable data infrastructure: Learn best practices for data governance, quality control, and accuracy within GA4, ensuring the insights you derive are always trustworthy, consistent, and robust.
- Become the go-to expert for all things analytics: Position yourself as an indispensable asset within any team, capable of answering critical business questions using concrete data and driving strategic growth.
- Uncover hidden patterns and opportunities: Employ advanced exploration techniques to drill deep into user segments and behavioral flows, revealing unexpected trends and untapped growth areas for your business.
- PROS:
- Comprehensive Skill Set: Equips you with a holistic understanding of web analytics, from foundational principles to advanced application, making you a well-rounded specialist.
- Career Advancement: Positions you for high-demand roles in digital marketing, product management, and data analysis, significantly boosting your professional trajectory.
- Practical, Hands-On Learning: Focuses on real-world application, ensuring you can immediately implement your knowledge on live projects and complex data scenarios.
- Industry-Recognized Expertise: Mastering GA4, an essential tool for modern businesses, validates your skills with a highly sought-after and current credential.
- CONS:
- Steep Learning Curve for Non-Technical Beginners: While fundamentals are covered, individuals completely new to data concepts or coding might find advanced topics like Google Tag Manager or regex for event tracking initially challenging without dedicated practice.
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