Advanced Program in Marketing by MTF Institute
What you will learn
Module 1: Marketing Management
Module 2: Branding & Brand Management
Module 3: Advertising & Advertising Management
Module 4: PR and PR Management
Module 5: Strategy
Advertising Strategy
Advertising Budget
Evaluation of the Effectiveness
Media Planning
Advertising Models
Advertising Agencies
PR tasks, competencies
PR strategy
Research tools in PR
Content & media material in PR
Media relations in PR
Crisis management
Planning, measurement, ethics
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- Uncover the nuanced interplay between customer psychology and effective marketing campaigns, moving beyond basic segmentation.
- Develop a robust framework for identifying emerging market trends and proactively positioning brands for future success.
- Master the art of crafting compelling narratives that resonate deeply with target audiences and foster lasting brand loyalty.
- Gain proficiency in utilizing data analytics and AI-driven insights to optimize marketing spend and personalize customer journeys.
- Explore innovative approaches to digital marketing channels, including advanced SEO, SEM, and social media engagement strategies.
- Understand the critical role of ethical considerations and social responsibility in modern marketing practices.
- Learn to build and manage high-performing marketing teams, fostering a culture of creativity and strategic execution.
- Develop advanced skills in competitor analysis and market intelligence to gain a sustainable competitive advantage.
- Acquire techniques for measuring and demonstrating the Return on Investment (ROI) of multifaceted marketing initiatives.
- Explore the strategic integration of content marketing and influencer collaborations to amplify brand reach and credibility.
- Learn to navigate the complexities of global marketing landscapes and adapt strategies for diverse cultural contexts.
- Master the principles of experiential marketing to create memorable and impactful brand interactions.
- Develop a sophisticated understanding of brand architecture and portfolio management for diversified product lines.
- Learn to leverage storytelling as a powerful tool for building emotional connections with consumers.
- Explore the latest advancements in marketing technology (MarTech) and their application in optimizing campaigns.
- Understand the strategic importance of partnerships and alliances in expanding market reach and influence.
- Develop expertise in crisis communication and reputation management in the digital age.
- Learn to design and implement effective loyalty programs that cultivate long-term customer relationships.
- Acquire skills in developing comprehensive marketing plans that align with overarching business objectives.
- Understand the principles of neuromarketing to understand subconscious consumer decision-making.
- PROS:
- Gain practical, actionable insights applicable to real-world marketing challenges.
- Enhance your strategic thinking and problem-solving capabilities in marketing.
- Network with industry professionals and build valuable connections.
- CONS:
- Requires a foundational understanding of marketing principles to fully benefit.
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