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Conduct market segmentation analysis, market trend analysis, and competitor pricing analysis with Excel and Tableau

What you will learn


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Learn basic fundamentals of market research, such as getting to know its use cases and the difference between quantitative and qualitative market research

Learn how to conduct market research for cosmetic product in Excel

Learn how to visualize data using bar chart, pie chart, scatter plot in Excel

Learn how to conduct market research for restaurant using Tableau

Learn how to segment customer data by demographics, such as gender and skin type

Learn how to conduct price range analysis

Learn how to analyze market share

Learn how to find correlation between price and product rating

Learn how to segment market by product ingredients

Learn how to analyze customer preferences regarding product size and packaging type

Learn how to analyze competitors pricing strategies based on restaurant type

Learn how to conduct price positioning analysis based on cuisine type

Learn how to conduct location based pricing analysis

Learn how to analyze the relationship between restaurant facility and pricing

Learn how to analyze the relationship between food prices and ratings

Learn how to clean dataset by removing missing values and duplicates

Learn how to analyze and visualize market research data using Julius AI

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